The Benefits of Marketing and Advertising Courses for REALTORS®

Louisiana REALTORS® • August 16, 2023

It's critical for REALTORS® to have a strong marketing and advertising presence in today’s market. REALTORS® can gain the knowledge and insight needed to reach a larger audience and generate more prospects by enrolling in marketing and advertising classes where they can discover the latest trends in real estate marketing.


What Can Marketing Courses Provide for REALTORS®

The real estate market is continuously evolving, so it's critical for REALTORS® to be informed of the most recent developments. Courses in marketing and advertising can teach REALTORS® new marketing techniques and approaches that will help them reach their target market.


Increased Lead Generation

REALTORS® can learn how to create efficient marketing strategies that connect with their target demographic and increase lead generation.


Greater Brand Awareness

Marketing and advertising training can assist REALTORS® in establishing a strong local brand presence. This can help them stand out to potential customers.


Enhanced Credibility

REALTORS® can learn how to make marketing materials that provide expertise and education. By doing so, credibility can be increased, as well as the trust gained by potential clients.


Improved ROI

REALTORS® can learn how to develop marketing strategies that are effective and efficient by enrolling in marketing and advertising courses. This can enable them to increase the return on their marketing investments and maximize their savings.


Taking marketing and promotion classes is a way to expand your client base. You can get the skills necessary to design successful marketing strategies that will increase leads and revenue by learning the most recent trends and best practices.


What Courses are Most Beneficial for REALTORS®

Depending on you skill set, experience, and comfort level, there are several different types of online and live courses that can benefit your marketing efforts as a REALTOR®.


Digital Marketing Courses

These programs can show REALTORS® how to reach their target market by utilizing digital marketing tools like social media, search engine optimization (SEO), and pay-per-click (PPC) advertising.


Courses on Content Marketing

These programs show REALTORS® how to produce and disseminate useful material that will engage and attract potential clients.


Courses on Email Marketing

These programs can show REALTORS® how to use email marketing to maintain contact with potential customers and develop leads.

There are numerous online and offline resources available if you're interested in pursuing marketing and advertising courses specifically designed for REALTORS®. Additionally, there are lots of excellent courses that real estate associations and companies offer.

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By Louisiana REALTORS®  • October 17, 2025
Louisiana REALTORS® wraps up 2025 and looks forward to 2026! Louisiana REALTORS® gathered in Baton Rouge from October 7–8 for the 2025 Fall Governance Meetings, a dynamic two-day event filled with professional development, strategic planning and member engagement. The day before the conference offered the conclusion to the 2025 LR Leadership Program with participants graduated from the yearlong program after a half-day session. The 2025 graduates include: Torri Byrd, Shawn Carter, Bradley Cook, Stefany Deroche, Mignon Richard Díaz, Alfra Dixon, Thaddeus Dixon, Glen Elliott, Yvonne Graham, Charlotte Johnson, Michelle LaBanca, Slagle McGuffee, Ellen Monroe, Matt Noel, Ros Pack, Tiffany Pellerin, Latonia Riggs, Shannon Rodi Nash, Trish Skellham, Rebecca Slone and Charlotte St. Romain. Additionally, a sold-out, full-day AI-Powered Real Estate Professional Certification course led by industry expert Matthew Rathbun blew away attendees and had them leaving the session with such invigoration. The first official day of the conference held focus on professional development and networking. Tuesday opened with an informative session entitled Professional Liability 101 from Rice Insurance Services Center, offering critical insights into E&O and risk management. RPR's session brought a wealth information to attendees and offered a hands-on learning experience for the tools offered online. Targeted sessions like the Local AE Meeting and the YPN Advisory Council Open Meeting provided space for peer exchange and innovation. The day concluded with a festive Opening Reception sponsored by Louisiana YPN, bringing members together to celebrate and connect. The next day offered collaboration and celebration with Closing the Affordability Gap, presented by the Louisiana Housing Corporation, equipping REALTORS® with tools to better serve clients in today’s market. Regional caucuses followed, allowing members from across Louisiana to discuss local issues and share best practices. The Board of Directors Meeting brought the governance portion of the event to a close with strategic decisions for the year ahead. At the Board Meeting, Chris Brock, Northeast REALTORS® of Louisiana; Trish Leleux, Greater Central LA REALTORS® Association; Synde Devillier, Bayou Board of REALTORS®; Scott McCubbin, Bayou Board of REALTORS®; Amber Morrow, Greater Fort Polk Area REALTORS®; and David Moses, Greater Central LA REALTORS® Association; were elected as 2026 At-Large Directors. The grand finale? A spirited LSU Pregame Fan Experience and the highly anticipated Installation Ceremony, where new leadership was formally welcomed in a celebration of community and commitment. Louisiana REALTORS® looks forward to hosting REALTORS® from around the state at the Winter Leadership Conference, March 3-4, 2026, at the Live! Casino & Hotel in Bossier City. We would like to thank our sponsors Greater Baton Rouge Association of REALTORS® (GBRAR) , Zillow , Dax Roy Appraisals, Supra, American Home Shield, Guard Home Warranty fo r their generous support in helping make this conference happen!
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