Using Social Media to Corner the Millennial Market
LOUISIANA REALTORS • December 1, 2017
68% percent of millennials, ages 18-34, state that the home they currently own is a temporary stop. Compare this to 36% across all other generations, and the opportunity to upgrade these buyers
is immense. But how?
CONTACT US
There is no denying that technology is changing the way home buyers shop for houses, as well as the way that sellers market their property. Specifically, social media has played a significant role. The way you leverage the power of social media
can go a long way in your success with millennial home buyers. This again begs the question, “but how?” Here are a few social media tips to help you reach and engage with millennial home buyers.
Don’t limit yourself to Facebook. Facebook is the poster child for social media. Everyone has a page, there was a movie made about it, it garners most of the attention when it comes to marketing. However, you should put just as much effort into Instagram and Snapchat branded accounts to reach your millennial audience. Photos are huge in this demographic and both of these platforms offer enhanced features for posting and sharing.
Focus on fans, not followers. What’s the difference? Followers simply have to click a button on your page, but fans will share and promote your content and in turn, your services. Leverage the power of hastags, share tips, stories, and useful information that former clients and new prospects
can not only use, but pass along, expanding your social footprint. Engaging your followers is what separates fans from followers.
Keep an eye out for what is coming next. While building a passionate following on Facebook, Snapchat, and Instagram is important; it’s just as important to be aware of what is coming up next. By checking out the app store, following social trends, and testing out new platforms is a great way to stay ahead of the curve and be positioned for the next big thing.
Get ready to press pause on your daily routine and join House Call Home Inspection for an unforgettable blend of education, networking and relaxation aboard the 2026 CE Cruise to Mexico. Departing from the Port of New Orleans aboard Carnival Valor, this annual House Call Cruise sets sail October 17–22, 2026, with ports of call in Cozumel and Progreso. Attendees can enjoy engaging continuing education opportunities, exclusive group activities, and all the dining, entertainment, and onboard experiences Carnival is known for — all while cruising to exciting destinations. While the official 2026 agenda will be released closer to departure, past cruises give a great preview of what attendees can expect. Sample activities and classes from a previous cruise included multiple CE class options, themed cocktail parties, costume night, group photos, a scavenger hunt, and elegant night festivities. Previous educational offerings featured courses such as Seller Ready, New Construction, and Home Inspection, taught by industry professionals — all conveniently hosted onboard, allowing attendees to earn CE credits without sacrificing the vacation experience. Cabin options are available in interior, oceanview and balcony categories, with pricing subject to change. Space is limited, and this popular cruise fills quickly each year. Booking & Travel Information To reserve your spot or ask questions about accommodations and pricing, contact the group travel agent: Chad Fleming Cruise Planners, Independent Franchise (337) 401-2033 chad.fleming@cruiseplanners.com www.timetogeauxtravel.com Please note that this CE cruise is not hosted by or affiliated with Louisiana REALTORS®.
Learn how Louisiana real estate agents can earn more client referrals by building trust with educational content, local expertise, and consistent communication.
Thinking about buying, selling, or moving in Louisiana? Explore key factors that can help you decide when the time is right.
