Using Social Media to Corner the Millennial Market
LOUISIANA REALTORS • December 1, 2017
68% percent of millennials, ages 18-34, state that the home they currently own is a temporary stop. Compare this to 36% across all other generations, and the opportunity to upgrade these buyers
is immense. But how?
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There is no denying that technology is changing the way home buyers shop for houses, as well as the way that sellers market their property. Specifically, social media has played a significant role. The way you leverage the power of social media
can go a long way in your success with millennial home buyers. This again begs the question, “but how?” Here are a few social media tips to help you reach and engage with millennial home buyers.
Don’t limit yourself to Facebook. Facebook is the poster child for social media. Everyone has a page, there was a movie made about it, it garners most of the attention when it comes to marketing. However, you should put just as much effort into Instagram and Snapchat branded accounts to reach your millennial audience. Photos are huge in this demographic and both of these platforms offer enhanced features for posting and sharing.
Focus on fans, not followers. What’s the difference? Followers simply have to click a button on your page, but fans will share and promote your content and in turn, your services. Leverage the power of hastags, share tips, stories, and useful information that former clients and new prospects
can not only use, but pass along, expanding your social footprint. Engaging your followers is what separates fans from followers.
Keep an eye out for what is coming next. While building a passionate following on Facebook, Snapchat, and Instagram is important; it’s just as important to be aware of what is coming up next. By checking out the app store, following social trends, and testing out new platforms is a great way to stay ahead of the curve and be positioned for the next big thing.
Please join us in congratulating the Louisiana REALTORS® who have been appointed to NAR committees for 2027. A total of 26 Louisiana REALTORS® members and staff have been selected to serve on NAR committees for the upcoming year. Bill Boyd - Insurance Committee; Member: Regional Representative Luke Bullock - Broker Engagement Committee; Member: Government Affairs Director Donna Chandler - Membership Policy and Board Jurisdiction Committee; Member: At-Large Keary Coffin - Multiple Listing Issues and Policies Committee; Member: At-Large Tony Cornner - Housing Opportunities Committee; Member: State Representative Beth Cristina - Commercial Federal Policy Committee; Member: At-Large Deneka Desroches - Commitment to Excellence Committee; Member: At-Large Cindy Dyer - RPAC Participation Council; Member: State Representative David Favret - Meeting and Conference Committee; Member: Immediate Past Chair Jennifer Hebert - Professional Standards Committee; Member: At-Large Carole Horn - RPAC Trustees Federal Disbursement Committee; Member: Regional Representative Misty Ingersoll - Multiple Listing Issues and Policies Committee; Member: State Representative Angela Lavalais - AEC/Association IDEAS Advisory Board (Inclusion, Diversity, Equity, Accessibility, and Support); Member: At-Large Trish Leleux - FPC Advisory Committee; Member: State Representative Marbury Little - Public Policy Coordinating Committee; Member: At-Large ; Consumer Advocacy Outreach Advisory Board; Member: Committee Representative Ginger Maulden - RPAC Major Investor Council; Member: State Representative Andrea McKey - Strategic Planning Committee; Member: At-Large David McKey - Insurance Committee; Member: At-Large Joe Mier - Real Property Valuation Committee; Member: At-Large Norman Morris - Meeting and Conference Committee; AEC Representative Danette O'Neal - Land Use Property Rights and Environment Committee; Member: Affiliate Representative Austin Polk - Business Issues Policy Committee; Member: At-Large Rhonda Reap-Curiel - Data Strategies Committee; Vice Chair Matt Ritchie - Finance Committee; Member: At-Large Erika Sluss - Membership Policy and Board Jurisdiction Committee; Member: State Representative Evelyn Wolford - Professional Standards Committee; Member: State Representative
From the Louisiana Department of Insurance: Insurance Commissioner Tim Temple joined Governor Jeff Landry and Senate Insurance Committee Chairman Kirk Talbot today to announce that Louisiana is investing an additional $20 million in Fortified homes, bringing the total amount invested in state Fortified projects this year to $100 million. Governor Landry announced that $20 million from the U.S. Department of Housing and Urban Development will be transferred to the Louisiana Office of Community Development Restore Resilient Opportunities for Overhead Fortification (Restore ROOF) program to strengthen residential structures and reduce long-term disaster risk. Earlier this year, the Legislature passed a bill that allows $50 million in additional Katrina and Rita bond money from Louisiana Citizens Property Insurance Corporation to be added to the Department of Insurance’s Louisiana Fortify Homes Program (LFHP). Also beginning this year, LFHP is projected to receive approximately $30 million annually from taxes and fees the Louisiana Department of Insurance collects from the insurance industry. “Building stronger homes is a vital part of making homeowners insurance affordable in Louisiana,” said Commissioner Temple. “I appreciate Governor Landry’s leadership and support as we work with legislators like Chairman Talbot to make Louisiana a national leader in the adoption of Fortified roofs.” The Louisiana Department of Insurance (LDI) has finalized its promulgation of Regulation 136—Fortify Homes Premium Discounts. The purpose of Regulation 136 is to implement the statutory provisions set forth in La. R.S. 22:1483, et seq. , which require that all Louisiana property and casualty insurers provide premium discounts or insurance rate reductions for homes constructed or upgraded in accordance with the fortified standards created by the Insurance Institute for Business and Home Safety. View Regulation 136 here .
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