How to Leverage National Homeownership Month in Your Marketing

Every June, National Homeownership Month shines a spotlight on the importance of homeownership in building strong communities and creating generational wealth. For REALTORS® across Louisiana, this isn’t just a celebration; it’s a prime opportunity to showcase your value, connect with potential clients, and position yourself as a trusted expert in your local market.

Whether you’re working in Baton Rouge, Shreveport, Lafayette, or anywhere in between, here’s how you can use Homeownership Month to elevate your real estate marketing and better serve your community.

Use Social Media to Promote the Value of Homeownership

National Homeownership Month is the perfect time to amplify your message across the platforms where your audience already spends time. Focus your energy on the channels that give you the best return:

• Facebook is ideal for reaching local buyers and homeowners, especially Gen X and Boomers. Share success stories, post listing updates, and go live to answer common homeownership questions.
• Instagram is a visual-first platform great for showing off home features, before-and-after stories, and quick homeownership tips via reels or carousels. Use local hashtags to get discovered.
• TikTok is gaining ground with Millennial and Gen Z buyers. Short, informative videos on topics like "3 things to know before buying your first home" or "What $300K gets you in [Your City]" can perform well.
• LinkedIn is a great place to show thought leadership and connect with professionals. Share insights on generational wealth, homeownership statistics in Louisiana, or your community involvement.
  
  

Keep your content educational, encouraging, and community-focused. Example ideas include:

• Local homeowner success stories (with permission)
• Quick reels explaining mortgage terms or equity
• Spotlights on Louisiana neighborhoods
• First-time homebuyer tips or grant program highlights
  
  

Include hashtags like #HomeownershipMonth, #LARealtors, #OwnYourFuture, and always tag Louisiana Realtors to boost visibility and engagement.

Highlight Local Housing Stats and Trends in Louisiana

People want to work with agents who truly understand their market, and Homeownership Month is the perfect excuse to show off your expertise. Sharing housing data doesn’t have to be dry. When done well, it becomes a powerful way to build trust with both buyers and sellers.

Try these tactics:

• Post infographics or stories about average home prices, days on market, or inventory levels in your parish.
• Write a blog or record a short video explaining what’s influencing the market right now: interest rates, job growth, infrastructure projects, or school improvements.
• Compare this year’s trends to past years to highlight how Louisiana’s housing market is evolving.
• Break it down by audience: What does this data mean for first-time homebuyers? For homeowners thinking about selling? For investors?
  
  

When you make local data relatable and easy to digest, you become the expert clients remember and refer.

Host or Partner on Community Real Estate Events or Workshops

Looking to build meaningful, real-world connections during Homeownership Month? Hosting or sponsoring a local event is a great way to put yourself in front of buyers, sellers, and community partners while offering helpful, no-pressure education.

Consider:

• First-time buyer workshops—host in person at a coffee shop or virtually over Zoom. Cover basics like how mortgages work, what credit scores lenders want, and how to start saving for a down payment.
• Lender Q&A panels—team up with a mortgage expert to answer top financing questions.
• Home tours + food truck social—invite the community to tour available homes while enjoying local bites.
• Local giveaways—partner with home stagers, inspectors, or moving companies to offer a prize that promotes your network and supports local businesses.
  
  

Don’t forget to promote your event through your email list, social channels, and neighborhood Facebook groups. The more accessible you make the experience, the more trust you’ll build.

Collaborate with Other Louisiana REALTORS® or Affiliates

You don’t have to do this alone. Collaborating with fellow professionals during Homeownership Month not only eases your workload; it expands your reach and brings new energy to your content.

Here are a few ways to work smarter, not harder:

• Co-host an Instagram Live with another REALTOR® in a different part of the state to talk market trends.
• Create a joint newsletter or blog featuring tips from agents, lenders, and inspectors across Louisiana.
• Start a short video series featuring different members of your local REALTOR® association sharing their “why” behind helping clients become homeowners.
  
  

By showing that you’re connected, resourceful, and community-focused, you’ll position yourself as a true partner, not just a salesperson.

Update Your Website and Email Marketing to Reflect the Moment

Your website and email are often the first places potential clients go to learn about you, so don’t miss the chance to align those channels with the Homeownership Month message.

Make quick but impactful updates like:

• A homepage banner or pop-up celebrating Homeownership Month
• A dedicated landing page with tips for first-time buyers or current listings
• A timely email newsletter featuring blog content, local market stats, and a reminder to schedule a consultation
  
  

Not sure what to say? Keep it simple:

“This June, we’re celebrating homeownership and the incredible impact it has on Louisiana families. Whether you’re ready to buy your first home or just exploring what’s possible—I’m here to help.”

Pair it with a clear CTA like “Let’s talk about your goals.”

As a Louisiana REALTOR®, you don’t just help people buy and sell homes. You help them find belonging, stability, and a path toward financial freedom. Let your marketing this month reflect that purpose. Show your community that you're here to help them, not just move in, but move forward.