How to Leverage National Homeownership Month in Your Marketing

Louisiana REALTORS® • June 5, 2025

Every June, National Homeownership Month shines a spotlight on the importance of homeownership in building strong communities and creating generational wealth. For REALTORS® across Louisiana, this isn’t just a celebration; it’s a prime opportunity to showcase your value, connect with potential clients, and position yourself as a trusted expert in your local market.


Whether you’re working in Baton Rouge, Shreveport, Lafayette, or anywhere in between, here’s how you can use Homeownership Month to elevate your real estate marketing and better serve your community.


Use Social Media to Promote the Value of Homeownership

National Homeownership Month is the perfect time to amplify your message across the platforms where your audience already spends time. Focus your energy on the channels that give you the best return:

  • Facebook is ideal for reaching local buyers and homeowners, especially Gen X and Boomers. Share success stories, post listing updates, and go live to answer common homeownership questions.
  • Instagram is a visual-first platform great for showing off home features, before-and-after stories, and quick homeownership tips via reels or carousels. Use local hashtags to get discovered.
  • TikTok is gaining ground with Millennial and Gen Z buyers. Short, informative videos on topics like "3 things to know before buying your first home" or "What $300K gets you in [Your City]" can perform well.
  • LinkedIn is a great place to show thought leadership and connect with professionals. Share insights on generational wealth, homeownership statistics in Louisiana, or your community involvement.

Keep your content educational, encouraging, and community-focused. Example ideas include:

  • Local homeowner success stories (with permission)
  • Quick reels explaining mortgage terms or equity
  • Spotlights on Louisiana neighborhoods
  • First-time homebuyer tips or grant program highlights

Include hashtags like #HomeownershipMonth, #LARealtors, #OwnYourFuture, and always tag Louisiana Realtors to boost visibility and engagement.


Highlight Local Housing Stats and Trends in Louisiana

People want to work with agents who truly understand their market, and Homeownership Month is the perfect excuse to show off your expertise. Sharing housing data doesn’t have to be dry. When done well, it becomes a powerful way to build trust with both buyers and sellers.


Try these tactics:

  • Post infographics or stories about average home prices, days on market, or inventory levels in your parish.
  • Write a blog or record a short video explaining what’s influencing the market right now: interest rates, job growth, infrastructure projects, or school improvements.
  • Compare this year’s trends to past years to highlight how Louisiana’s housing market is evolving.
  • Break it down by audience: What does this data mean for first-time homebuyers? For homeowners thinking about selling? For investors?

When you make local data relatable and easy to digest, you become the expert clients remember and refer.


Host or Partner on Community Real Estate Events or Workshops

Looking to build meaningful, real-world connections during Homeownership Month? Hosting or sponsoring a local event is a great way to put yourself in front of buyers, sellers, and community partners while offering helpful, no-pressure education.


Consider:

  • First-time buyer workshops—host in person at a coffee shop or virtually over Zoom. Cover basics like how mortgages work, what credit scores lenders want, and how to start saving for a down payment.
  • Lender Q&A panels—team up with a mortgage expert to answer top financing questions.
  • Home tours + food truck social—invite the community to tour available homes while enjoying local bites.
  • Local giveaways—partner with home stagers, inspectors, or moving companies to offer a prize that promotes your network and supports local businesses.

Don’t forget to promote your event through your email list, social channels, and neighborhood Facebook groups. The more accessible you make the experience, the more trust you’ll build.


Collaborate with Other Louisiana REALTORS® or Affiliates

You don’t have to do this alone. Collaborating with fellow professionals during Homeownership Month not only eases your workload; it expands your reach and brings new energy to your content.


Here are a few ways to work smarter, not harder:

  • Co-host an Instagram Live with another REALTOR® in a different part of the state to talk market trends.
  • Create a joint newsletter or blog featuring tips from agents, lenders, and inspectors across Louisiana.
  • Start a short video series featuring different members of your local REALTOR® association sharing their “why” behind helping clients become homeowners.

By showing that you’re connected, resourceful, and community-focused, you’ll position yourself as a true partner, not just a salesperson.


Update Your Website and Email Marketing to Reflect the Moment

Your website and email are often the first places potential clients go to learn about you, so don’t miss the chance to align those channels with the Homeownership Month message.


Make quick but impactful updates like:

  • A homepage banner or pop-up celebrating Homeownership Month
  • A dedicated landing page with tips for first-time buyers or current listings
  • A timely email newsletter featuring blog content, local market stats, and a reminder to schedule a consultation

Not sure what to say? Keep it simple:


“This June, we’re celebrating homeownership and the incredible impact it has on Louisiana families. Whether you’re ready to buy your first home or just exploring what’s possible—I’m here to help.”


Pair it with a clear CTA like “Let’s talk about your goals.”


As a Louisiana REALTOR®, you don’t just help people buy and sell homes. You help them find belonging, stability, and a path toward financial freedom. Let your marketing this month reflect that purpose. Show your community that you're here to help them, not just move in, but move forward.

REALTOR® RESOURCES

2026 Legislative Session Scoop - Week 4 Recap

By Louisiana REALTORS® • April 3, 2026
This week, the Legislature remained in high gear, and several items relevant to Louisiana’s real estate market moved into focus. The biggest headline for our industry this week was HB 468 by Rep. Troy Hebert , our wholesaling/consumer-protection bill, was slated to be heard on the House floor, however was bumped due to floor congestion and out-of-order bills. It is now expected to be reset for next Tuesday. This bill remains one of the clearest “market integrity” efforts on the board with clearer rules for non-traditional transactions, stronger transparency and better consumer protections. We also continued substantive policy work behind the scenes. We are actively engaging with Rep. Carver on a vacant land disclosure bill he has authored, and we appreciate that he is welcoming our input and guidance as the language is refined. Our goal is straightforward: ensure any vacant land disclosure framework is practical, reduces confusion and avoids unintentionally shifting liability or enforcement burdens onto real estate professionals. In addition, we were pleased to deepen our relationships at the Capitol this week. We had the privilege of hosting a lunch for the Governor’s Office, enjoyed meeting Governor Landry’s team, and look forward to working with them in a constructive, solutions-oriented manner as the session continues. Finally, Rep. Hebert also filed an additional measure that aligns with our legislative agenda and speaks directly to transaction risk management: HB 1027 , which would limit liability for licensed real estate appraisers in situations involving smoke and carbon monoxide detector compliance. The current law already provides that real estate agents are not liable for a seller’s failure to comply with Louisiana’s detector requirements in one- or two-family dwellings. HB 1027 would extend that same liability protection to licensed appraisers by amending R.S. 40:1581(F). This is a clean, common-sense clarification that helps prevent appraisers from being pulled into compliance disputes that properly belong with the seller’s statutory obligations. Next week, committees are scheduled to hear multiple bills relevant to real estate, including measures involving construction and roofing standards (often tied to insurance and mitigation), property rights/expropriation, and property tax and adjudicated property issues that can influence housing supply and neighborhood reinvestment. We will stay closely engaged and will flag any bills or amendments that materially affect transactions, homeownership costs or private property rights. Please view the weekly bill tracking report provided by our lobbying team over at Harris, DeVille and Associates.

Cookbook for the REALTORS® Relief Foundation!

By Louisiana REALTORS® • April 2, 2026
Louisiana REALTORS® is compiling a cookbook of Louisiana flavor with a REALTOR® heart in support of the REALTORS® Relief Foundation . And we have two ways for you to get involved:  Join us in contributing your favorite recipe using this online form. If you want to include a picture with your recipe, send to info@larealtors.org and reference recipe title in email subject. Or share your creativity by designing the cover artwork for the cookbook. A small committee will review all entries and choose one to print on the cover. Stay tuned for more details on when you can grab your own copy of the cookbook! Cover artwork and recipes are due by April 17th.

2026 Legislative Session Scoop - Week 3 Recap

By Louisiana REALTORS® • March 27, 2026
Week three of the Regular Session kept real estate issues in the conversation, even as lawmakers continued to focus heavily on workforce, tax and insurance policy. On the property tax front, measures to reshape assessments and exemptions, including proposals for a new blight rehabilitation exemption and additional relief for seniors, remain parked in the House Ways and Means Committee as stakeholders work through fiscal and local government concerns. These bills matter because they will influence long-term carrying costs, redevelopment incentives and how tax burdens are shared across residential and commercial property. Homestead related legislation, including parish level authority to increase the exemption amount, is also in the queue, signaling that the broader structure of Louisiana’s homestead system is officially on the table, not just the dollar figure. For homeowners and buyers, this debate goes directly to affordability. For local governments, it raises revenue stability and service delivery questions. There also has been movement on several identical pieces of legislation that would instruct parish assessors to develop a process for homeowners to permanently register for the homestead exemption for the duration that they own and live on the property. We are actively tracking legislation that will directly shape how investor activity and non-traditional transactions are recognized and regulated in Louisiana’s real estate market. This includes HB 468 by Troy Hebert , a key component of the Louisiana REALTORS® legislative package that targets the wholesale of residential real estate, which was heard in the House Commerce Committee on Monday. The bill is currently positioned for a floor vote early next week. As drafted, HB 468 represents a major step in the right direction for consumer protection in Louisiana, advancing needed guardrails through potential disclosure, registration, and practice standards that could redefine how assignment contracts and “off-market” transactions intersect with licensed brokerage activity. In parallel, HB 292 by Delisha Boyd passed the House on final reading, 86-3, and is on its way to the Senate. Together, these measures represent a coordinated policy effort to bring greater structure and transparency to emerging transaction models, while preserving the integrity of the traditional brokerage framework. Finally, the broader policy backdrop remains important: the Governor continues to push income tax changes and cost of living relief, while business and industry groups are prioritizing insurance, workforce and energy — each a key driver of long run housing demand and investment. As these debates evolve, we’ll keep you updated on what moves, what stalls and what it all means for your clients, your pipeline and private property rights across Louisiana. Please view the weekly bill tracking report provided by our lobbying team over at Harris, DeVille and Associates.
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