How to Leverage National Homeownership Month in Your Marketing

Louisiana REALTORS® • June 5, 2025

Every June, National Homeownership Month shines a spotlight on the importance of homeownership in building strong communities and creating generational wealth. For REALTORS® across Louisiana, this isn’t just a celebration; it’s a prime opportunity to showcase your value, connect with potential clients, and position yourself as a trusted expert in your local market.


Whether you’re working in Baton Rouge, Shreveport, Lafayette, or anywhere in between, here’s how you can use Homeownership Month to elevate your real estate marketing and better serve your community.


Use Social Media to Promote the Value of Homeownership

National Homeownership Month is the perfect time to amplify your message across the platforms where your audience already spends time. Focus your energy on the channels that give you the best return:

  • Facebook is ideal for reaching local buyers and homeowners, especially Gen X and Boomers. Share success stories, post listing updates, and go live to answer common homeownership questions.
  • Instagram is a visual-first platform great for showing off home features, before-and-after stories, and quick homeownership tips via reels or carousels. Use local hashtags to get discovered.
  • TikTok is gaining ground with Millennial and Gen Z buyers. Short, informative videos on topics like "3 things to know before buying your first home" or "What $300K gets you in [Your City]" can perform well.
  • LinkedIn is a great place to show thought leadership and connect with professionals. Share insights on generational wealth, homeownership statistics in Louisiana, or your community involvement.

Keep your content educational, encouraging, and community-focused. Example ideas include:

  • Local homeowner success stories (with permission)
  • Quick reels explaining mortgage terms or equity
  • Spotlights on Louisiana neighborhoods
  • First-time homebuyer tips or grant program highlights

Include hashtags like #HomeownershipMonth, #LARealtors, #OwnYourFuture, and always tag Louisiana Realtors to boost visibility and engagement.


Highlight Local Housing Stats and Trends in Louisiana

People want to work with agents who truly understand their market, and Homeownership Month is the perfect excuse to show off your expertise. Sharing housing data doesn’t have to be dry. When done well, it becomes a powerful way to build trust with both buyers and sellers.


Try these tactics:

  • Post infographics or stories about average home prices, days on market, or inventory levels in your parish.
  • Write a blog or record a short video explaining what’s influencing the market right now: interest rates, job growth, infrastructure projects, or school improvements.
  • Compare this year’s trends to past years to highlight how Louisiana’s housing market is evolving.
  • Break it down by audience: What does this data mean for first-time homebuyers? For homeowners thinking about selling? For investors?

When you make local data relatable and easy to digest, you become the expert clients remember and refer.


Host or Partner on Community Real Estate Events or Workshops

Looking to build meaningful, real-world connections during Homeownership Month? Hosting or sponsoring a local event is a great way to put yourself in front of buyers, sellers, and community partners while offering helpful, no-pressure education.


Consider:

  • First-time buyer workshops—host in person at a coffee shop or virtually over Zoom. Cover basics like how mortgages work, what credit scores lenders want, and how to start saving for a down payment.
  • Lender Q&A panels—team up with a mortgage expert to answer top financing questions.
  • Home tours + food truck social—invite the community to tour available homes while enjoying local bites.
  • Local giveaways—partner with home stagers, inspectors, or moving companies to offer a prize that promotes your network and supports local businesses.

Don’t forget to promote your event through your email list, social channels, and neighborhood Facebook groups. The more accessible you make the experience, the more trust you’ll build.


Collaborate with Other Louisiana REALTORS® or Affiliates

You don’t have to do this alone. Collaborating with fellow professionals during Homeownership Month not only eases your workload; it expands your reach and brings new energy to your content.


Here are a few ways to work smarter, not harder:

  • Co-host an Instagram Live with another REALTOR® in a different part of the state to talk market trends.
  • Create a joint newsletter or blog featuring tips from agents, lenders, and inspectors across Louisiana.
  • Start a short video series featuring different members of your local REALTOR® association sharing their “why” behind helping clients become homeowners.

By showing that you’re connected, resourceful, and community-focused, you’ll position yourself as a true partner, not just a salesperson.


Update Your Website and Email Marketing to Reflect the Moment

Your website and email are often the first places potential clients go to learn about you, so don’t miss the chance to align those channels with the Homeownership Month message.


Make quick but impactful updates like:

  • A homepage banner or pop-up celebrating Homeownership Month
  • A dedicated landing page with tips for first-time buyers or current listings
  • A timely email newsletter featuring blog content, local market stats, and a reminder to schedule a consultation

Not sure what to say? Keep it simple:


“This June, we’re celebrating homeownership and the incredible impact it has on Louisiana families. Whether you’re ready to buy your first home or just exploring what’s possible—I’m here to help.”


Pair it with a clear CTA like “Let’s talk about your goals.”


As a Louisiana REALTOR®, you don’t just help people buy and sell homes. You help them find belonging, stability, and a path toward financial freedom. Let your marketing this month reflect that purpose. Show your community that you're here to help them, not just move in, but move forward.

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By Louisiana REALTORS® June 6, 2025
The National Association of REALTORS® Board of Directors approved a 2026 budget with no dues increase and passed a Professional Standards Recommendation to clarify language in NAR Code of Ethics Standard of Practice 10-5, which prohibits harassment of any person or persons protected under Article 10 of the Code. A day earlier, the Executive Committee approved another Professional Standards change, revising language for Policy Statement 29 designed to ensure state and local associations can fairly and consistently enforce the Code of Ethics. Learn more about the changes. Read the revised Code of Ethics and Standards of Practice. Board members also approved a consent agenda to elect the 2026 officers and regional vice presidents . Christine Hansen of Ft. Lauderdale, Fla., was elected 2026 President-Elect, and Colin Mullane of Ashland, Ore. was elected 2026 First Vice President. The meeting opened with a video message from President Donald Trump, who welcomed REALTORS® to Washington and thanked them for support of the House-passed tax reform. NAR routinely invites the U.S. president to address REALTORS® at the Washington meetings. Over NAR's history, nine sitting presidents have addressed the association. Board Actions Approved a series of Finance Committee recommendations, accepting the association’s financial statement, approving the 2026 operating and advocacy budgets, and keeping dues at $156. The board actions also redirect $35 of the $45 Consumer Advertising Campaign assessment to operating funds. This change positions NAR to make its next settlement payment in February 2026 and maintain a balanced budget without raising total dues. The remaining $10 for the Consumer Advertising Campaign will fund optimized, metrics-driven activities that reach and engage consumers in critical markets. NAR CEO Nykia Wright and President Kevin Sears explained the shift at the opening session of the conference . Amended Standard of Practice 10-5 to give state and local associations greater clarity in how to fairly and consistently enforce Article 10 of the Code of Ethics. The amended Standard of Practice says that REALTORS®, in their capacity as real estate professionals, in association with their real estate businesses, or in their real estate-related activities, shall not harass any person or persons based on race, color, religion, sex, disability, familial status, national origin, sexual orientation, or gender identity. Made a series of recommendations to the Standards of Practice to bring the language in line with the terms of NAR’s 2024 settlement. Approved a motion to make one member of the Executive Committee a commercial practitioner who has served as chair, vice chair or liaison of an NAR commercial-related committee or forum to serve a two-year term and be independent of the 10% commercial representation requirement outlined in the NAR Constitution. Approved a recommendation from the Credentials and Campaign Rules Committee to amend qualifications for president-elect, first vice president and treasurer effective Jan. 1, 2026. Qualifications for top-line officers are now aligned with those already in place for regional vice presidents. Approved recommendations from the Member Accountability Committee related to applications for volunteer leadership and the Statement of Appropriate Event Conduct. The goal of the recommendations is to ensure members found in violation of the NAR Member Code of Conduct are properly disclosed. Award Winners NAR President Kevin Sears announced the 2025 Distinguished Service Award winners James P. Cormier , AHWD, C2EX, of Minneapolis-St. Paul, and Brooke S. Hunt , AHWD, E-PRO, SFR, SRS, C2EX , of Flower Mound, Texas. In addition, the group recognized the winner of the 2024 William R. Magel Award, Anne Marie DeCatsye , CEO of the Canopy REALTOR® Association and Canopy MLS in the Charlotte, N.C., metro area. REALTORS® Relief Foundation  During the meeting, REALTORS® Relief Foundation President Greg Hrabcak appealed to board members to make a tax-deductible donation. The fund provides housing assistance to victims in the immediate aftermath of a disaster; 100% of funds donated go to disaster relief. “We’ve had devastating wildfires in California, tornadoes in Missouri and Kentucky and flooding in West Virginia, and we’re still in the first half of this year,” Hrabcak said. Before the meeting ended, directors had donated more than $41,000.
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