Real Estate Transactions: Getting Qualified Leads & More Closings
LOUISIANA REALTORS • March 22, 2017
It can be frustrating watching your favorite team drive the ball down the field and come away without a touchdown; strikeout with the bases loaded; miss a free throw to win the game. While these events on the gridiron, diamond, and hardwood can be disappointing, it pales in comparison to missing out on a closing with a qualified lead. The hours, effort, and energy that go into obtaining and working leads are substantial and working so hard without seeing a deal come to fruition is disheartening to the say the least. Here are a few ideas that can turn into more leads and more closings.
CONTACT US
- Be Social: Of course conversation and interaction are a vital part of any business deal, but making yourself present, active, and available on a variety of social media platforms is a great way to be found by potential clients.
- Hold a Seminar: While the idea of hosting a real estate seminar can be daunting, it can also be a very powerful tool. This immediately establishes you as a thought leader and an authoritative source. It also provides a captive audience with at the very least an interest in your business, and likely a need for your services.
- Testimonials: With the growing power of online resources and reviews people are relying on feedback from other’s experiences now more than ever. Have past clients provide testimonials and encourage online reviews. These can be vital in acquiring new leads.
- Video: As home buyers and sellers continue to evolve with the power of the internet, so does the way they want to consume information. Video is becoming a preferred content source. Creating sharp, informative, easy and on-demand videos detailing properties and services can help you stand out.
- Stay in Touch With Your Contacts: This sounds simple and obvious, but now there are more ways to stay in touch than ever before. Email, social media, and mobile devices make it easy to not only be available but share information that can grow your referrals and generate new leads.
These are only a few ideas that can keep your pipeline flowing with strong, qualified leads that, with your expertise as a REALTOR® can be converted to closings. So use some, or all of them to get that ball in the end zone, clear the bases, and make that basket.
Louisiana REALTORS® wraps up 2025 and looks forward to 2026! Louisiana REALTORS® gathered in Baton Rouge from October 7–8 for the 2025 Fall Governance Meetings, a dynamic two-day event filled with professional development, strategic planning and member engagement. The day before the conference offered the conclusion to the 2025 LR Leadership Program with participants graduated from the yearlong program after a half-day session. The 2025 graduates include: Torri Byrd, Shawn Carter, Bradley Cook, Stefany Deroche, Mignon Richard Díaz, Alfra Dixon, Thaddeus Dixon, Glen Elliott, Yvonne Graham, Charlotte Johnson, Michelle LaBanca, Slagle McGuffee, Ellen Monroe, Matt Noel, Ros Pack, Tiffany Pellerin, Latonia Riggs, Shannon Rodi Nash, Trish Skellham, Rebecca Slone and Charlotte St. Romain. Additionally, a sold-out, full-day AI-Powered Real Estate Professional Certification course led by industry expert Matthew Rathbun blew away attendees and had them leaving the session with such invigoration. The first official day of the conference held focus on professional development and networking. Tuesday opened with an informative session entitled Professional Liability 101 from Rice Insurance Services Center, offering critical insights into E&O and risk management. RPR's session brought a wealth information to attendees and offered a hands-on learning experience for the tools offered online. Targeted sessions like the Local AE Meeting and the YPN Advisory Council Open Meeting provided space for peer exchange and innovation. The day concluded with a festive Opening Reception sponsored by Louisiana YPN, bringing members together to celebrate and connect. The next day offered collaboration and celebration with Closing the Affordability Gap, presented by the Louisiana Housing Corporation, equipping REALTORS® with tools to better serve clients in today’s market. Regional caucuses followed, allowing members from across Louisiana to discuss local issues and share best practices. The Board of Directors Meeting brought the governance portion of the event to a close with strategic decisions for the year ahead. At the Board Meeting, Chris Brock, Northeast REALTORS® of Louisiana; Trish Leleux, Greater Central LA REALTORS® Association; Synde Devillier, Bayou Board of REALTORS®; Scott McCubbin, Bayou Board of REALTORS®; Amber Morrow, Greater Fort Polk Area REALTORS®; and David Moses, Greater Central LA REALTORS® Association; were elected as 2026 At-Large Directors. The grand finale? A spirited LSU Pregame Fan Experience and the highly anticipated Installation Ceremony, where new leadership was formally welcomed in a celebration of community and commitment. Louisiana REALTORS® looks forward to hosting REALTORS® from around the state at the Winter Leadership Conference, March 3-4, 2026, at the Live! Casino & Hotel in Bossier City. We would like to thank our sponsors Greater Baton Rouge Association of REALTORS® (GBRAR) , Zillow , Dax Roy Appraisals, Supra, American Home Shield, Guard Home Warranty fo r their generous support in helping make this conference happen!
Open letter from Nykia Wright, CEO of the National Association of REALTORS®
Professional etiquette can make or break your real estate career. Learn essential tips to build trust, impress clients, and stand out in your market.
