Real Estate Transactions: Getting Qualified Leads & More Closings
LOUISIANA REALTORS • March 22, 2017
It can be frustrating watching your favorite team drive the ball down the field and come away without a touchdown; strikeout with the bases loaded; miss a free throw to win the game. While these events on the gridiron, diamond, and hardwood can be disappointing, it pales in comparison to missing out on a closing with a qualified lead. The hours, effort, and energy that go into obtaining and working leads are substantial and working so hard without seeing a deal come to fruition is disheartening to the say the least. Here are a few ideas that can turn into more leads and more closings.
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- Be Social: Of course conversation and interaction are a vital part of any business deal, but making yourself present, active, and available on a variety of social media platforms is a great way to be found by potential clients.
- Hold a Seminar: While the idea of hosting a real estate seminar can be daunting, it can also be a very powerful tool. This immediately establishes you as a thought leader and an authoritative source. It also provides a captive audience with at the very least an interest in your business, and likely a need for your services.
- Testimonials: With the growing power of online resources and reviews people are relying on feedback from other’s experiences now more than ever. Have past clients provide testimonials and encourage online reviews. These can be vital in acquiring new leads.
- Video: As home buyers and sellers continue to evolve with the power of the internet, so does the way they want to consume information. Video is becoming a preferred content source. Creating sharp, informative, easy and on-demand videos detailing properties and services can help you stand out.
- Stay in Touch With Your Contacts: This sounds simple and obvious, but now there are more ways to stay in touch than ever before. Email, social media, and mobile devices make it easy to not only be available but share information that can grow your referrals and generate new leads.
These are only a few ideas that can keep your pipeline flowing with strong, qualified leads that, with your expertise as a REALTOR® can be converted to closings. So use some, or all of them to get that ball in the end zone, clear the bases, and make that basket.
Week three of the Regular Session kept real estate issues in the conversation, even as lawmakers continued to focus heavily on workforce, tax and insurance policy. On the property tax front, measures to reshape assessments and exemptions, including proposals for a new blight rehabilitation exemption and additional relief for seniors, remain parked in the House Ways and Means Committee as stakeholders work through fiscal and local government concerns. These bills matter because they will influence long-term carrying costs, redevelopment incentives and how tax burdens are shared across residential and commercial property. Homestead related legislation, including parish level authority to increase the exemption amount, is also in the queue, signaling that the broader structure of Louisiana’s homestead system is officially on the table, not just the dollar figure. For homeowners and buyers, this debate goes directly to affordability. For local governments, it raises revenue stability and service delivery questions. There also has been movement on several identical pieces of legislation that would instruct parish assessors to develop a process for homeowners to permanently register for the homestead exemption for the duration that they own and live on the property. We are actively tracking legislation that will directly shape how investor activity and non-traditional transactions are recognized and regulated in Louisiana’s real estate market. This includes HB 468 by Troy Hebert , a key component of the Louisiana REALTORS® legislative package that targets the wholesale of residential real estate, which was heard in the House Commerce Committee on Monday. The bill is currently positioned for a floor vote early next week. As drafted, HB 468 represents a major step in the right direction for consumer protection in Louisiana, advancing needed guardrails through potential disclosure, registration, and practice standards that could redefine how assignment contracts and “off-market” transactions intersect with licensed brokerage activity. In parallel, HB 292 by Delisha Boyd passed the House on final reading, 86-3, and is on its way to the Senate. Together, these measures represent a coordinated policy effort to bring greater structure and transparency to emerging transaction models, while preserving the integrity of the traditional brokerage framework. Finally, the broader policy backdrop remains important: the Governor continues to push income tax changes and cost of living relief, while business and industry groups are prioritizing insurance, workforce and energy — each a key driver of long run housing demand and investment. As these debates evolve, we’ll keep you updated on what moves, what stalls and what it all means for your clients, your pipeline and private property rights across Louisiana. Please view the weekly bill tracking report provided by our lobbying team over at Harris, DeVille and Associates.
Tax Questions & Updates for 2026 Webinar Recording Now Available
NAR is pleased to share the latest consumer guide that explains the concept of home staging, offers DIY staging tips and missteps and shares the latest NAR member sentiment on how staging can help buyers better visualize the property as their future home and potentially net sellers a higher price. As a reminder, all guides in this series are available for download—in both English and Spanish—on facts.realtor . Please allow up to two weeks for the Spanish version of the latest resource to be translated and uploaded. For ease of reference, below is a list of the most recent guides: NEW: Staging Your House for a Sale Spotting Deepfake Scams in Real Estate Are You Ready to Invest in Real Estate? Thinking of Selling? 7 Factors to Consider How to Make Your Home More Energy Efficient Thank you for your continued engagement with the “Consumer Guide” series and for sharing the resources with prospective clients to ensure they have the information they need to find success in their home buying or selling journey. Remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. Be on the lookout for the next consumer guide, which discusses home mortgage options that allow buyers to fold in renovation costs.
