The MLS is a powerful tool and critical resource when it comes to selling a home. The Multiple Listing Service is accessible between listing brokers and other real estate brokers as a private offer of cooperation and compensation. Essentially if you are putting your house for sale, the MLS is the best tool to make it as visible as possible to buyers. The MLS, just like with most things, is best leveraged if you work with a knowledgeable and professional REALTOR® and pay a little extra attention to how your property is represented. While the layout featuring the address, price, photos, and a brief description is pretty simple, there are some common mistakes that can be easily avoided. These mistakes can be costly in terms of time and money.
Too Much Ordinary Text in Your Listing Description
While the description of the property is an important element in any listing, it’s more important to entice a potential buyer to consider it, rather than listing each and every detail. Instead of providing a robust explanation of the home, offer a concise, well-crafted depiction that makes potential buyers want to come to see for themselves. The old saying a picture is worth a thousand words has never been truer than it is in the MLS.
Too Few Pictures
Not including enough pictures puts your listing at a severe disadvantage. In the world of Facebook and HGTV, consumers are craving attention getting visual material more than ever before. This is especially true for the way that people shop for homes. While it’s crucial to include enough pictures, the quality of the pictures is tantamount to a successful sale. A prospective buyer’s first impression should not be a poorly lit, grainy image. Listings with professional pictures tend to close faster and for more money, so this is a minimal investment but an easy and important one.
Missing the Mark on Price
At the end of the day, it ultimately comes down to whether the property is properly priced. The experience and expertise of a knowledgeable and professional REALTOR® is an important resource when it comes to determining an accurate asking price. Setting the dollar amount too low can leave a lot of money on the table, setting it too high can leave the home on the market too long. Basing the price off market conditions, and managing expectations are two top tasks that your REALTOR® should provide.