In any line of business differentiating yourself is critical. This is especially true today when prospective clients are bombarded by so many different messages. From television and radio commercials, to billboards and online ads, it is easier than ever for your message to get drowned out and ignored. As a REALTOR®, whether you’ve been in the industry for years, or are just beginning, getting your name, and your clients’ property noticed can be as challenging as it is vital. Here are a few ways you can stand out as a REALTOR®.
Establish Your Brand
Finding a way to stand out begins with branding. Design a logo and color scheme and use these elements consistently across everything that you do. Having pens and other inexpensive shareable items is a great way to spread your name. Branding gives you and your message the opportunity to be recognized, shared, and identified.
Find Your Specialty
Instead of trying to be everything to everyone, focus on what you do best. Select a specialty and own that niche market. Whether you specialize in first time home buyers or a certain location, establishing yourself in that niche is a great way to separate yourself from your competitors.
Have an Online Presence
One of the most effective ways to establish your brand today is with an online presence. 90% of homebuyers search online during the home buying process. Creating your own website allows you to communicate this in your own way. Even you have a page on a large agency’s site, having your own website gives you the autonomy to offer the information and resources that you explicitly want your clients, and prospective clients, to have. Blogging, social media, and NAR’s new initiative of offering .realtor and .realestate domains are all great ways to put yourself out there for prospective clients to find you.