5 Negotiation Secrets Smart Buyers Use to Get Better Deals—And How a REALTOR® Can Help

Louisiana REALTORS® • April 16, 2025

Negotiating a real estate deal can be overwhelming, especially for buyers who don’t have experience with the process. From understanding market value to knowing when to walk away, having the right strategy can make all the difference. That’s where a REALTOR® becomes an invaluable asset. With expert knowledge, strong negotiation skills, and market insight, a REALTOR® can help buyers secure the best possible terms. Here are five key negotiation strategies smart buyers use—and how working with a REALTOR® provides a competitive edge.


1. Leverage Market Knowledge to Make Smarter Offers

One of the biggest mistakes buyers make is assuming a listing price reflects a home’s actual value. The real estate market is constantly shifting, and pricing is influenced by many factors such as recent comparable sales, inventory levels, and seasonal trends. A well-informed buyer is always in a stronger position to negotiate effectively.


How a REALTOR® Helps:

  • Provides a Comparative Market Analysis (CMA) to determine a property’s true market value.
  • Tracks local market trends to identify whether it’s a buyer’s or seller’s market.
  • Analyzes pricing patterns to ensure offers are competitive but not overinflated.


2. Understand the Seller’s Motivation to Strengthen Your Position

Every seller has different motivations for listing their home. Some need to relocate quickly, while others may be waiting for the best offer. Understanding these motivations can help buyers craft offers that appeal to the seller’s priorities beyond just price.


How a REALTOR® Helps:


3. Spot Hidden Deals in Stale and Expired Listings

Homes that remain on the market for an extended period often indicate an opportunity for negotiation. Sellers may be more willing to lower their price or offer better terms to close the deal.


How a REALTOR® Helps:

  • Identifies stale listings where sellers may be open to price reductions.
  • Searches expired listings and contacts owners who may still be interested in selling off-market.


4. Negotiate Like a Pro by Keeping Emotions in Check

Buying a home is an emotional process, but letting emotions drive decisions can lead to overpaying or accepting unfavorable terms. The most successful buyers remain objective throughout negotiations.


How a REALTOR® Helps:

  • Serves as a buffer between buyers and sellers to keep negotiations professional.
  • Provides objective advice to prevent buyers from overbidding due to emotional attachment.
  • Keeps the focus on securing the best possible deal rather than rushing the process.


5. Know When to Walk Away

Sometimes, the best negotiating tactic is being willing to walk away. If a seller refuses to budge on price or contingencies, buyers who are prepared to move on often gain the upper hand.


How a REALTOR® Helps:

  • Identifies potential deal-breakers, such as overpriced homes or costly inspection issues.
  • Ensures buyers have alternative options so they don’t feel pressured to settle.
  • Uses strategic timing, knowing when to push forward and when stepping away may prompt a seller to reconsider.


Why a REALTOR® is Essential in Negotiations

Having an expert negotiator on board can save buyers time, money, and stress. A REALTOR®:

  • Handles tough negotiations to secure the best possible deal.
  • Uses market insights to craft strong, strategic offers.
  • Protects the buyer’s best interests throughout the entire transaction.


With the right REALTOR® leading the negotiation, buyers can confidently navigate the process and maximize their chances of securing the perfect home at the best price. Ready to start the search? Connect with a local real estate expert today!

CONSUMER RESOURCES
By Louisiana REALTORS® June 17, 2025
2025 Regular Legislative Session Wrap-up
By Louisiana REALTORS® June 6, 2025
The National Association of REALTORS® Board of Directors approved a 2026 budget with no dues increase and passed a Professional Standards Recommendation to clarify language in NAR Code of Ethics Standard of Practice 10-5, which prohibits harassment of any person or persons protected under Article 10 of the Code. A day earlier, the Executive Committee approved another Professional Standards change, revising language for Policy Statement 29 designed to ensure state and local associations can fairly and consistently enforce the Code of Ethics. Learn more about the changes. Read the revised Code of Ethics and Standards of Practice. Board members also approved a consent agenda to elect the 2026 officers and regional vice presidents . Christine Hansen of Ft. Lauderdale, Fla., was elected 2026 President-Elect, and Colin Mullane of Ashland, Ore. was elected 2026 First Vice President. The meeting opened with a video message from President Donald Trump, who welcomed REALTORS® to Washington and thanked them for support of the House-passed tax reform. NAR routinely invites the U.S. president to address REALTORS® at the Washington meetings. Over NAR's history, nine sitting presidents have addressed the association. Board Actions Approved a series of Finance Committee recommendations, accepting the association’s financial statement, approving the 2026 operating and advocacy budgets, and keeping dues at $156. The board actions also redirect $35 of the $45 Consumer Advertising Campaign assessment to operating funds. This change positions NAR to make its next settlement payment in February 2026 and maintain a balanced budget without raising total dues. The remaining $10 for the Consumer Advertising Campaign will fund optimized, metrics-driven activities that reach and engage consumers in critical markets. NAR CEO Nykia Wright and President Kevin Sears explained the shift at the opening session of the conference . Amended Standard of Practice 10-5 to give state and local associations greater clarity in how to fairly and consistently enforce Article 10 of the Code of Ethics. The amended Standard of Practice says that REALTORS®, in their capacity as real estate professionals, in association with their real estate businesses, or in their real estate-related activities, shall not harass any person or persons based on race, color, religion, sex, disability, familial status, national origin, sexual orientation, or gender identity. Made a series of recommendations to the Standards of Practice to bring the language in line with the terms of NAR’s 2024 settlement. Approved a motion to make one member of the Executive Committee a commercial practitioner who has served as chair, vice chair or liaison of an NAR commercial-related committee or forum to serve a two-year term and be independent of the 10% commercial representation requirement outlined in the NAR Constitution. Approved a recommendation from the Credentials and Campaign Rules Committee to amend qualifications for president-elect, first vice president and treasurer effective Jan. 1, 2026. Qualifications for top-line officers are now aligned with those already in place for regional vice presidents. Approved recommendations from the Member Accountability Committee related to applications for volunteer leadership and the Statement of Appropriate Event Conduct. The goal of the recommendations is to ensure members found in violation of the NAR Member Code of Conduct are properly disclosed. Award Winners NAR President Kevin Sears announced the 2025 Distinguished Service Award winners James P. Cormier , AHWD, C2EX, of Minneapolis-St. Paul, and Brooke S. Hunt , AHWD, E-PRO, SFR, SRS, C2EX , of Flower Mound, Texas. In addition, the group recognized the winner of the 2024 William R. Magel Award, Anne Marie DeCatsye , CEO of the Canopy REALTOR® Association and Canopy MLS in the Charlotte, N.C., metro area. REALTORS® Relief Foundation  During the meeting, REALTORS® Relief Foundation President Greg Hrabcak appealed to board members to make a tax-deductible donation. The fund provides housing assistance to victims in the immediate aftermath of a disaster; 100% of funds donated go to disaster relief. “We’ve had devastating wildfires in California, tornadoes in Missouri and Kentucky and flooding in West Virginia, and we’re still in the first half of this year,” Hrabcak said. Before the meeting ended, directors had donated more than $41,000.
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By Louisiana REALTORS® June 5, 2025
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