How a REALTOR® Can Help Market Your Home to Attract Buyers

Louisiana REALTORS® • March 7, 2025

Selling your home is more than just putting up a "For Sale" sign—it’s about making sure the right buyers see it at the right time. A skilled REALTOR® does more than list your property; they implement strategic marketing tactics to maximize exposure and attract serious buyers. Here’s how an agent can help market your home effectively.


1. REALTORS® Provide Professional Listing and Pricing Strategy

A REALTOR® knows how to craft an attractive and compelling listing. They write a professional property description that highlights your home's best features and ensures it is positioned correctly in the market. Additionally, they conduct a comparative market analysis to price your home competitively, ensuring it appeals to potential buyers while maximizing your return.


2. Attract Buyers with High-Quality Photos of Your Home

First impressions matter, and online listings are often a buyer’s first glimpse of your home. Real estate agents coordinate professional photography and virtual tours to showcase your home in the best light, making it more attractive to buyers who are browsing online.


3. Increase Your Home’s Visibility by Listing on Multiple Platforms

A REALTOR® lists your home on the Multiple Listing Service (MLS) and popular real estate websites like Zillow, Realtor.com, and Redfin. This increases visibility and ensures your home reaches a broad audience, including buyers working with other agents.


4. Leveraging Social Media to Sell Your Home

Social media is a powerful tool in today’s real estate market. Platforms like Facebook, Instagram, and LinkedIn can be used to share your listing, create targeted ads, and generate buzz about your home. Video walkthroughs and live virtual open houses are additional tools that REALTORS® can use to engage potential buyers.


5. Stage Your Home to Appeal to Buyers

A well-presented home sells faster and at a better price. An agent can provide expert advice on staging your home, whether through professional staging services or simple tips to declutter and enhance curb appeal. They know what buyers are looking for and help you make your home as inviting as possible.


6. REALTORS® Conduct Open Houses and Private Showings

Your REALTOR® can organize and host open houses, attracting both buyers and other agents who may have interested clients. They also coordinate private showings to give potential buyers a personalized experience, answering questions and highlighting the unique aspects of your home.


7. Networking and Direct Buyer Outreach Helps Find Serious Buyers

REALTORS® have extensive networks, including connections with other agents, past clients, and prospective buyers. They use these relationships to spread the word about your home and find serious buyers faster.


8. Target Potential Buyers with Email and Direct Mail Campaigns

To reach a targeted audience, REALTORS® use email campaigns and direct mail to showcase your home to potential buyers. This includes sending out listing updates, newsletters, and postcards to buyers who have expressed interest in similar properties.


Working with a skilled real estate expert to market your home is one of the most valuable decisions you can make when selling. They understand the local market, know how to price your home competitively, and have the tools and expertise to showcase its best features to the right buyers. If you’re thinking about selling, partner with a REALTOR® who will create a tailored marketing plan and guide you every step of the way to achieve the best possible price in the shortest amount of time.

SELLING YOUR HOME
By Louisiana REALTORS® June 6, 2025
The National Association of REALTORS® Board of Directors approved a 2026 budget with no dues increase and passed a Professional Standards Recommendation to clarify language in NAR Code of Ethics Standard of Practice 10-5, which prohibits harassment of any person or persons protected under Article 10 of the Code. A day earlier, the Executive Committee approved another Professional Standards change, revising language for Policy Statement 29 designed to ensure state and local associations can fairly and consistently enforce the Code of Ethics. Learn more about the changes. Read the revised Code of Ethics and Standards of Practice. Board members also approved a consent agenda to elect the 2026 officers and regional vice presidents . Christine Hansen of Ft. Lauderdale, Fla., was elected 2026 President-Elect, and Colin Mullane of Ashland, Ore. was elected 2026 First Vice President. The meeting opened with a video message from President Donald Trump, who welcomed REALTORS® to Washington and thanked them for support of the House-passed tax reform. NAR routinely invites the U.S. president to address REALTORS® at the Washington meetings. Over NAR's history, nine sitting presidents have addressed the association. Board Actions Approved a series of Finance Committee recommendations, accepting the association’s financial statement, approving the 2026 operating and advocacy budgets, and keeping dues at $156. The board actions also redirect $35 of the $45 Consumer Advertising Campaign assessment to operating funds. This change positions NAR to make its next settlement payment in February 2026 and maintain a balanced budget without raising total dues. The remaining $10 for the Consumer Advertising Campaign will fund optimized, metrics-driven activities that reach and engage consumers in critical markets. NAR CEO Nykia Wright and President Kevin Sears explained the shift at the opening session of the conference . Amended Standard of Practice 10-5 to give state and local associations greater clarity in how to fairly and consistently enforce Article 10 of the Code of Ethics. The amended Standard of Practice says that REALTORS®, in their capacity as real estate professionals, in association with their real estate businesses, or in their real estate-related activities, shall not harass any person or persons based on race, color, religion, sex, disability, familial status, national origin, sexual orientation, or gender identity. Made a series of recommendations to the Standards of Practice to bring the language in line with the terms of NAR’s 2024 settlement. Approved a motion to make one member of the Executive Committee a commercial practitioner who has served as chair, vice chair or liaison of an NAR commercial-related committee or forum to serve a two-year term and be independent of the 10% commercial representation requirement outlined in the NAR Constitution. Approved a recommendation from the Credentials and Campaign Rules Committee to amend qualifications for president-elect, first vice president and treasurer effective Jan. 1, 2026. Qualifications for top-line officers are now aligned with those already in place for regional vice presidents. Approved recommendations from the Member Accountability Committee related to applications for volunteer leadership and the Statement of Appropriate Event Conduct. The goal of the recommendations is to ensure members found in violation of the NAR Member Code of Conduct are properly disclosed. Award Winners NAR President Kevin Sears announced the 2025 Distinguished Service Award winners James P. Cormier , AHWD, C2EX, of Minneapolis-St. Paul, and Brooke S. Hunt , AHWD, E-PRO, SFR, SRS, C2EX , of Flower Mound, Texas. In addition, the group recognized the winner of the 2024 William R. Magel Award, Anne Marie DeCatsye , CEO of the Canopy REALTOR® Association and Canopy MLS in the Charlotte, N.C., metro area. REALTORS® Relief Foundation  During the meeting, REALTORS® Relief Foundation President Greg Hrabcak appealed to board members to make a tax-deductible donation. The fund provides housing assistance to victims in the immediate aftermath of a disaster; 100% of funds donated go to disaster relief. “We’ve had devastating wildfires in California, tornadoes in Missouri and Kentucky and flooding in West Virginia, and we’re still in the first half of this year,” Hrabcak said. Before the meeting ended, directors had donated more than $41,000.
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