Ready to Sell Your Home This Year? Make Sure the Price is Right.

Louisiana REALTORS® • February 3, 2025

Pricing your home correctly from the start is one of the most important steps you can take to ensure a smooth and successful sale. While it may be tempting to aim high and hope for negotiations, overpricing can lead to fewer showings, extended time on the market, and, ultimately, a lower sale price than you might have achieved with a strategic approach.


Homes Priced Too High Push Buyers Away

Overpricing your home can discourage potential buyers from even scheduling a showing. Today’s buyers are well-informed and have access to online tools that allow them to compare prices, features, and recent sales in your area. If your home is significantly more expensive than comparable properties, many buyers will skip over your listing entirely. This could narrow your pool of potential buyers and make it harder to generate interest.


Overpriced Homes Sit on the Market Longer

Homes that are priced too high often stay on the market longer than they should. In real estate, there’s a psychological effect where buyers equate “time on the market” with “trouble.” Lowering the purchase price to attract more buyers could create more negative perceptions, leaving buyers wondering if the house has hidden issues. Even if your home is in excellent condition, the longer it sits unsold, the more difficult it becomes to attract serious offers.


Understand the Factors That Influence Your Home’s Value

Determining the right price for your home starts with an understanding of the factors that influence its value:


1. Current Trends in Local Housing Markets

Real estate markets vary widely by location, and even neighborhoods within the same city can see different trends. Factors such as job growth, population shifts, and the availability of housing in your area will directly impact demand and pricing.


2. Condition of Your Home

Buyers are willing to pay more for properties that are well-maintained, updated, and move-in-ready.


3. Interest Rates and Affordability for Buyers

Higher interest rates reduce purchasing power, meaning buyers may prioritize competitively priced homes that offer the most value for their budget.


4. Comparative Market Analysis (CMA)

A CMA evaluates sales prices of recently sold homes, active listing prices, and market conditions to give you reliable data you can use to price your home.


A REALTOR® Can Help You Price Your Home

Pricing your house competitively is key to attracting serious buyers, reducing time on the market, and maximizing your return. One of the most important steps you can take to price your house appropriately is to partner with a trusted and experienced agent in your local market.


A REALTOR® can help you understand your local market and provide you with a comparative market analysis, helping you set a price based on data, not guesswork. This ensures your house will be positioned well in the current market.


Beyond pricing, a REALTOR® brings local expertise, offering insights into trends and buyer preferences specific to your area. They can also help you anticipate buyer questions or concerns, giving you the edge in negotiations.


They can recommend minor upgrades or cosmetic changes that can significantly boost your home’s appeal and justify its price. If your home has major issues, a REALTOR® can help prioritize which repairs will have the biggest impact on your asking price.


Agents offer guidance on how to market your home effectively and help you highlight your home’s best features to attract the right buyers and keep your home from sitting on the market.


By partnering with a trusted REALTOR®, you gain access to valuable expertise, market insights, and strategic guidance that can help you sell your home. A skilled agent understands the nuances of your local market, from buyer preferences to current trends, and will help you set a competitive price that attracts serious offers without undervaluing your property. Don’t let overpricing be the obstacle that prevents a successful sale. Find a trusted local REALTOR® today.

SELLING YOUR HOME
By Louisiana REALTORS® June 6, 2025
The National Association of REALTORS® Board of Directors approved a 2026 budget with no dues increase and passed a Professional Standards Recommendation to clarify language in NAR Code of Ethics Standard of Practice 10-5, which prohibits harassment of any person or persons protected under Article 10 of the Code. A day earlier, the Executive Committee approved another Professional Standards change, revising language for Policy Statement 29 designed to ensure state and local associations can fairly and consistently enforce the Code of Ethics. Learn more about the changes. Read the revised Code of Ethics and Standards of Practice. Board members also approved a consent agenda to elect the 2026 officers and regional vice presidents . Christine Hansen of Ft. Lauderdale, Fla., was elected 2026 President-Elect, and Colin Mullane of Ashland, Ore. was elected 2026 First Vice President. The meeting opened with a video message from President Donald Trump, who welcomed REALTORS® to Washington and thanked them for support of the House-passed tax reform. NAR routinely invites the U.S. president to address REALTORS® at the Washington meetings. Over NAR's history, nine sitting presidents have addressed the association. Board Actions Approved a series of Finance Committee recommendations, accepting the association’s financial statement, approving the 2026 operating and advocacy budgets, and keeping dues at $156. The board actions also redirect $35 of the $45 Consumer Advertising Campaign assessment to operating funds. This change positions NAR to make its next settlement payment in February 2026 and maintain a balanced budget without raising total dues. The remaining $10 for the Consumer Advertising Campaign will fund optimized, metrics-driven activities that reach and engage consumers in critical markets. NAR CEO Nykia Wright and President Kevin Sears explained the shift at the opening session of the conference . Amended Standard of Practice 10-5 to give state and local associations greater clarity in how to fairly and consistently enforce Article 10 of the Code of Ethics. The amended Standard of Practice says that REALTORS®, in their capacity as real estate professionals, in association with their real estate businesses, or in their real estate-related activities, shall not harass any person or persons based on race, color, religion, sex, disability, familial status, national origin, sexual orientation, or gender identity. Made a series of recommendations to the Standards of Practice to bring the language in line with the terms of NAR’s 2024 settlement. Approved a motion to make one member of the Executive Committee a commercial practitioner who has served as chair, vice chair or liaison of an NAR commercial-related committee or forum to serve a two-year term and be independent of the 10% commercial representation requirement outlined in the NAR Constitution. Approved a recommendation from the Credentials and Campaign Rules Committee to amend qualifications for president-elect, first vice president and treasurer effective Jan. 1, 2026. Qualifications for top-line officers are now aligned with those already in place for regional vice presidents. Approved recommendations from the Member Accountability Committee related to applications for volunteer leadership and the Statement of Appropriate Event Conduct. The goal of the recommendations is to ensure members found in violation of the NAR Member Code of Conduct are properly disclosed. Award Winners NAR President Kevin Sears announced the 2025 Distinguished Service Award winners James P. Cormier , AHWD, C2EX, of Minneapolis-St. Paul, and Brooke S. Hunt , AHWD, E-PRO, SFR, SRS, C2EX , of Flower Mound, Texas. In addition, the group recognized the winner of the 2024 William R. Magel Award, Anne Marie DeCatsye , CEO of the Canopy REALTOR® Association and Canopy MLS in the Charlotte, N.C., metro area. REALTORS® Relief Foundation  During the meeting, REALTORS® Relief Foundation President Greg Hrabcak appealed to board members to make a tax-deductible donation. The fund provides housing assistance to victims in the immediate aftermath of a disaster; 100% of funds donated go to disaster relief. “We’ve had devastating wildfires in California, tornadoes in Missouri and Kentucky and flooding in West Virginia, and we’re still in the first half of this year,” Hrabcak said. Before the meeting ended, directors had donated more than $41,000.
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