2021 Real Estate Marketing Trends: What Can REALTORS® Expect?

2020 was a year unlike any other. What new themes, trends, practices, and “normals” will carry over into 2021? 

While the housing market is expected to continue to grow, the ways that homes will be marketed, shown, and sold will continue to change. As a REALTOR®, adjusting your habits and adding tools to meet these new demands and expectations is critical for you and your client’s success. Here are a few things to expect in the new year.

Virtual Home Tours, Open Houses, and Drone Footage

This practice has been around for a while but has quickly gained steam as social distancing, and other COVID-19 protocols began to dictate interaction. However, while this makes sense for health and safety reasons, it can also meet the needs and desires of prospective buyers, as well as your clients. If you haven’t already, develop a plan to showcase your homes virtually. 

Whether that means recording walkthroughs on your iPhone, hiring a videographer, or hosting live showings through Zoom, Google Meet, or FaceTime, you have many options to represent your client and attract buyers.

Drone footage provides a perspective that is hard to achieve. Getting a high level view of a property, seeing a home from a different angle, and offering a unique experience can capture the attention of prospective buyers or clients. Whether you invest in the hardware yourself, or outsource to a third party, this is a valuable service that you can offer.

Social Media & Marketing for Real Estate

Social media shows no signs of slowing down. Embracing these platforms can drastically and efficiently expand your reach. Having a strong online and social presence can help develop new pipelines and engage potential buyers for your clients.

Content marketing is the practice of leveraging the power of search engine’s organic results to generate leads. Answering common questions that your clients have is the quickest and easiest way to be found by an engaged audience. This is as simple as writing a blog that addresses the issues you see on a daily basis and responding to the things your clients and prospects frequently ask.  While this effort takes more work, it costs less and can pay bigger dividends as more people are moving online for their real estate needs.

While things are constantly changing, one thing stays the same, and that’s the commitment you have to providing the best service and results for your clients. These are only a few things to consider, as the real estate landscape continues to evolve.