2021 Real Estate Marketing Trends: What Can REALTORS® Expect?

Louisiana REALTORS • December 21, 2020

2020 was a year unlike any other. What new themes, trends, practices, and “normals” will carry over into 2021? 


While the housing market is expected to continue to grow, the ways that homes will be marketed, shown, and sold will continue to change. As a REALTOR®, adjusting your habits and adding tools to meet these new demands and expectations is critical for you and your client’s success. Here are a few things to expect in the new year.


Virtual Home Tours, Open Houses, and Drone Footage

This practice has been around for a while but has quickly gained steam as social distancing, and other COVID-19 protocols began to dictate interaction. However, while this makes sense for health and safety reasons, it can also meet the needs and desires of prospective buyers, as well as your clients. If you haven’t already, develop a plan to showcase your homes virtually. 


Whether that means recording walkthroughs on your iPhone, hiring a videographer, or hosting live showings through Zoom, Google Meet, or FaceTime, you have many options to represent your client and attract buyers.


Drone footage provides a perspective that is hard to achieve. Getting a high level view of a property, seeing a home from a different angle, and offering a unique experience can capture the attention of prospective buyers or clients. Whether you invest in the hardware yourself, or outsource to a third party, this is a valuable service that you can offer.


Social Media & Marketing for Real Estate

Social media shows no signs of slowing down. Embracing these platforms can drastically and efficiently expand your reach. Having a strong online and social presence can help develop new pipelines and engage potential buyers for your clients.


Content marketing is the practice of leveraging the power of search engine’s organic results to generate leads. Answering common questions that your clients have is the quickest and easiest way to be found by an engaged audience. This is as simple as writing a blog that addresses the issues you see on a daily basis and responding to the things your clients and prospects frequently ask.  While this effort takes more work, it costs less and can pay bigger dividends as more people are moving online for their real estate needs.


While things are constantly changing, one thing stays the same, and that’s the commitment you have to providing the best service and results for your clients. These are only a few things to consider, as the real estate landscape continues to evolve.

2026 Legislative Session Scoop - Week 1 Recap

By Louisiana REALTORS® • March 13, 2026
Louisiana’s 2026 Regular Session opened this week with several developments that matter directly to REALTORS ®, property managers and housing providers, alongside some broader political shifts worth watching. HB 292: Security Deposit Return Timelines Rep. Delisha Boyd’s HB 292, which addresses procedures for returning residential security deposits, was deferred to next week. This provides additional time for stakeholders to engage with members on practical impacts for lease administration, move out inspections and documentation standards. We’ll continue working to ensure any changes to deposit law are clear, workable and do not expose housing providers to unreasonable liability. Land Use and Development: St. James Parish Decision The Louisiana Supreme Court’s recent St. James Parish decision significantly tightens the standards for overturning local land use decisions, reinforcing that zoning and permitting authority rests with parish and municipal governments as long as their decisions are not arbitrary or capricious. For real estate and development, that means more predictability if projects are aligned with adopted plans and ordinances, but also higher stakes in local elections, planning processes and parish-level negotiations. Governor’s State of the State In his State of the State address, Governor Jeff Landry reiterated his push to phase out the state income tax, expand the LA GATOR and MJ Foster scholarship and workforce programs, and replace vehicle inspection stickers with a QR code system. These programs frame a debate around long-term competitiveness, workforce readiness and household cost of living which are all key drivers of housing demand and migration patterns. Business & Market Trends The business community is focusing the session on insurance, workforce and energy. Commercial and property insurance costs remain a top concern for employers and property owners, and we are monitoring civil justice and insurance reform proposals that could affect market stability and availability. At the same time, Louisiana is seeing more than $100 billion in announced industrial and data center projects, which could reshape local markets, labor conditions and housing needs in multiple regions of the state. Please view the weekly bill tracking report at the link below provided by our lobbying team over at Harris, DeVille and Associates.
Louisiana real estate regulations are designed to protect consumers

How Real Estate Regulations and Recent Policy Updates Protect Louisiana Homebuyers

By Louisiana REALTORS® • March 11, 2026
Learn how Louisiana real estate regulations, disclosure laws, and licensing standards help protect homebuyers and create safer, more transparent transactions.

2025 Awards Nominations

By Louisiana REALTORS® • March 9, 2026
Nominations are open now through April 24, 2026, for the Louisiana REALTORS® 2025 REALTOR® of the Year & the 2025 Lawrence R. DeMarcay, Jr. Distinguished Service Award. Both awards are aimed to showcase an individual who has volunteered their time in service to the real estate industry. Recipients of the awards will be recognized during the Spring Legislative Conference. (Registration coming soon!) Please see the below links with the selection criteria and consider submitting a nomination today. Contact Donna Teekel at (225) 224-0704 or dteekel@larealtors.org with any questions.
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