Ways to Educate Your Clients
Louisiana REALTORS • March 2, 2020
Knowledge is power. This is why education, training, and continuing education opportunities are so important. The skills learned through these experiences and lessons are invaluable and they provide the tools necessary to offer the best service possible for your clients. However, education is just as important for your clients as it is for you. The process of buying or selling a house is a complicated one. The ins and outs can become quickly confusing; it is your job as their fiduciary, their representative, to teach and communicate what they should expect. Here are a few things that can help you be a professional, knowledgeable REALTOR® that can help educate your clients.
Whether you have a first-time home buyer, a repeat customer, or a referral, an educated client can quickly become a much more valuable client. It all begins with the road map that navigates the real estate transaction system.
Begin by Removing Fears
There are a variety of unknowns when it comes to buying and selling a house. By explaining the process from pre-approval to closing, you can mitigate many of these fears. For buyers, referring your clients to a trusted loan officer, to helping them understand their budget, to finding the right location can help to make this a smooth process.
Set Expectations
For sellers, setting expectations in terms of preparation, timing, and price can go a long way in making for a smoother process. Presenting comparable values, explaining your marketing plan, and understanding your seller’s motivation and situation, can help to define the reasonable expectations for their sale.
Communicate Your Goals
When you can relay what your expectations, intentions, and goals are as a REALTOR®, you can clearly explain how you intend to do business with your clients. From point A to point B and beyond, providing a clear picture of how you handle each of your clients and the strategies you believe in will provide both peace of mind, as well as accountability. It will be clear what your clients expect from you, and what you will be held accountable for.
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From the Louisiana Department of Insurance: Insurance Commissioner Tim Temple announced today that the Louisiana Department of Insurance (LDI) continues its work to develop a regulation creating benchmark discounts for Fortified roofs in Louisiana. The LDI is working with the National Association of Insurance Commissioners (NAIC) to develop the benchmark discounts using Louisiana-specific data, hurricane modeling and actuarial considerations. “With over 11,000 Fortified roofs in Louisiana and two years-worth of insurer experience with rating for those roofs in our state, now is an appropriate time for the LDI to establish benchmark discounts for homeowners insurance companies operating in our market,” said Commissioner Temple. “These benchmarks are being thoughtfully developed to help consumers receive the discounts they deserve for fortifying their homes while making sure insurers know the benchmarks reflect how much Fortified roofs actually mitigate their exposure to risk across Louisiana.” Like in Alabama’s Fortified benchmark discount structure, the LDI regulation would require Louisiana insurance companies to either meet the minimum benchmark discount established by the LDI or provide actuarial justification for why the company’s discount does not meet the benchmark. Louisiana is the fastest growing state for Fortified roofs in America. To date, over 11,000 Fortified roofs have been installed in Louisiana, including over 4,100 through the Louisiana Fortify Homes Program.
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