Ways to Educate Your Clients
Louisiana REALTORS • March 2, 2020
Knowledge is power. This is why education, training, and continuing education opportunities are so important. The skills learned through these experiences and lessons are invaluable and they provide the tools necessary to offer the best service possible for your clients. However, education is just as important for your clients as it is for you. The process of buying or selling a house is a complicated one. The ins and outs can become quickly confusing; it is your job as their fiduciary, their representative, to teach and communicate what they should expect. Here are a few things that can help you be a professional, knowledgeable REALTOR® that can help educate your clients.
Whether you have a first-time home buyer, a repeat customer, or a referral, an educated client can quickly become a much more valuable client. It all begins with the road map that navigates the real estate transaction system.
Begin by Removing Fears
There are a variety of unknowns when it comes to buying and selling a house. By explaining the process from pre-approval to closing, you can mitigate many of these fears. For buyers, referring your clients to a trusted loan officer, to helping them understand their budget, to finding the right location can help to make this a smooth process.
Set Expectations
For sellers, setting expectations in terms of preparation, timing, and price can go a long way in making for a smoother process. Presenting comparable values, explaining your marketing plan, and understanding your seller’s motivation and situation, can help to define the reasonable expectations for their sale.
Communicate Your Goals
When you can relay what your expectations, intentions, and goals are as a REALTOR®, you can clearly explain how you intend to do business with your clients. From point A to point B and beyond, providing a clear picture of how you handle each of your clients and the strategies you believe in will provide both peace of mind, as well as accountability. It will be clear what your clients expect from you, and what you will be held accountable for.
NAR is pleased to share the latest consumer guide focused on state and local tax (SALT) deductions . This guide explains federal tax law changes that temporarily quadruple the amount of state and local taxes (SALT) that taxpayers can deduct and will make homeownership more accessible and affordable, especially for people in higher-tax states. As a reminder, all guides in this series are available for download—in both English and Spanish—on facts.realtor . Please allow a few days for the Spanish version of the latest resource to be translated and uploaded. For ease of reference, below is a list of the most recent guides: Assistance Programs Real Estate Auctions Working with a Real Estate Attorney Making Your Home More Energy Efficient Buying a Historic Property Thank you for your continued engagement with the “Consumer Guide” series and for sharing the resources with prospective clients to ensure they have the information they need to find success in their homebuying or selling journey. Remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. Be on the lookout for next week’s guide on August 6, which will cover packing tips and tricks.
The Louisiana REALTORS® Board of Directors will elect six (6) LR At-Large Directors at its October 8th meeting. Qualifications and an application for the position can be found below.
From flood zones to hurricane season, Louisiana clients have big questions. Learn how REALTORS® can confidently respond with local insights that build trust and close deals.
