Home Sellers: What Do They Need from a REALTOR®?

Louisiana REALTORS • September 16, 2019

Selling your home is stressful enough.  Making sure you’re doing it the best way possible is an even bigger challenge.  This is why using a REALTOR® to sell is so important.  While you have a number of responsibilities as a REALTOR®, here are three actions that can help ensure you provide knowledgeable and professional service.

Promote the Property to Prospective Buyers

Marketing is critical skill that every REALTOR® should embrace. Today there are more platforms than ever help you attract buyers.  One of the most essential elements is photography.  High quality photographs of a property will be any potential buyer’s first impression of your client’s home.  Social media and a strong web presence are also critical to give your seller the best opportunity for a successful sale .

Price the Property Appropriately

Having an effective pricing strategy stems from a number of skills.  Experience and expertise will help you arrive at the best possible price for your seller.  Missing the mark during this step can cost your client a lot of time and money.  Knowing the market and researching comparable sales will help you determining the right price.  There is a fine line to walk between what is a correctly priced property and the price that your client wants.  It’s difficult not to give in to an optimistic figure, however you’re obligated by the code of ethics to do what is best for your client, not to offer what they want to hear. 

Join Your Client for the Inspection

When a home is inspected it can often lead to a secondary round of negotiations.  Cost concessions and repair agreements all effect the seller’s motivation and final price.  Being available for your client to observe and listen makes you a valuable resource and gives you the opportunity to understand the evolving landscape of the transaction.

Again, these are only a handful of best practices.  Make sure that these are in your repertoire and you can turn happy clients into future referrals.

When is the best time to move in Louisiana

A Louisiana Homeowner's Guide to Deciding When to Buy, Sell, or Move

By Louisiana REALTORS® • July 2, 2026
Thinking about buying, selling, or moving in Louisiana? Explore key factors that can help you decide when the time is right.

Consumer Guide Update: Defining Home Buying Needs vs. Wants

By Louisiana REALTORS® • July 1, 2026
It’s not unusual for people to enter the homebuying process with a priority list that needs to be whittled down once they see what’s on the market. NAR’s latest consumer guide, “Defining Home Buying Needs vs. Wants,” is a decision-making tool that can help. It’s a simple checklist to help home buyers identify their needs, wants and deal-breakers. Using the form, or something like it, will help buyers remember what’s most important to them as they view and compare homes. There’s even a fillable PDF available for download. As a reminder, all guides in this series are available for download—in both English and Spanish—on facts.realtor . Please allow up to two weeks for the Spanish version of the latest resource to be translated and uploaded. For ease of reference, below is a list of the most recent guides: NEW: Defining Home Buying Needs vs. Wants NEW: 10 Tips For Unpacking Smartly After A Move UPDATED: Multiple Listing Services Overcoming Roadblocks to a Sale or Purchase How Solar Impacts a Real Estate Transaction Thank you for your continued engagement with the “Consumer Guide” series and for sharing the resources with prospective clients to ensure they have the information they need to find success in their home buying or selling journey. Remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. Check out the next consumer guide for sellers on how to ease the transition for the new owners.

Consumer Guide Update: 10 Tips for Unpacking

By Louisiana REALTORS® • June 18, 2026
NAR’s latest consumer guide, “10 Tips for Unpacking Smartly After a Move,” was developed to help ease the burden buyers may feel when surrounded by boxes. For your clients on the cusp of a move, the guide suggests establishing a priority unpacking order, wiping down each room before unpacking, discarding boxes quickly, having garbage and donation bags at the ready, and more. Share the new guide along with the companion guide “10 Tips for Packing Smartly for a Move.” As a reminder, all guides in this series are available for download—in both English and Spanish—on facts.realtor . Please allow up to two weeks for the Spanish version of the latest resource to be translated and uploaded. For ease of reference, below is a list of the most recent guides: NEW: 10 Tips For Unpacking Smartly After A Move UPDATED : Multiple Listing Services Overcoming Roadblocks to a Sale or Purchase How Solar Impacts a Real Estate Transaction Navigating Interest Rate Shifts Thank you for your continued engagement with the “Consumer Guide” series and for sharing the resources with prospective clients to ensure they have the information they need to find success in their home buying or selling journey. Remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. Check out the next consumer guide on identifying homebuying wants vs. needs.
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