Home Sellers: What Do They Need from a REALTOR®?

Louisiana REALTORS • September 16, 2019

Selling your home is stressful enough.  Making sure you’re doing it the best way possible is an even bigger challenge.  This is why using a REALTOR® to sell is so important.  While you have a number of responsibilities as a REALTOR®, here are three actions that can help ensure you provide knowledgeable and professional service.

Promote the Property to Prospective Buyers

Marketing is critical skill that every REALTOR® should embrace. Today there are more platforms than ever help you attract buyers.  One of the most essential elements is photography.  High quality photographs of a property will be any potential buyer’s first impression of your client’s home.  Social media and a strong web presence are also critical to give your seller the best opportunity for a successful sale .

Price the Property Appropriately

Having an effective pricing strategy stems from a number of skills.  Experience and expertise will help you arrive at the best possible price for your seller.  Missing the mark during this step can cost your client a lot of time and money.  Knowing the market and researching comparable sales will help you determining the right price.  There is a fine line to walk between what is a correctly priced property and the price that your client wants.  It’s difficult not to give in to an optimistic figure, however you’re obligated by the code of ethics to do what is best for your client, not to offer what they want to hear. 

Join Your Client for the Inspection

When a home is inspected it can often lead to a secondary round of negotiations.  Cost concessions and repair agreements all effect the seller’s motivation and final price.  Being available for your client to observe and listen makes you a valuable resource and gives you the opportunity to understand the evolving landscape of the transaction.

Again, these are only a handful of best practices.  Make sure that these are in your repertoire and you can turn happy clients into future referrals.

Louisiana REALTORS® Welcomes President Trump’s Action to Reduce Homeownership Costs

By Louisiana REALTORS® • October 23, 2026
Association emphasizes lower monthly expenses, more housing options and practical relief for Louisiana families.

Consumer Guide Update: Teen Financial Literacy

By Louisiana REALTORS® • October 9, 2026
Want Your Teen to Own a Home Someday? Start Talking Money Now Teens may not be thinking about mortgage rates or down payments just yet, but the money habits they’re building now can follow them for years. And 88% of teens surveyed by Fannie Mae and Junior Achievement said they want to own a home someday. This week’s Consumer Guide: Talk to Your Teens About Money and Homeownership makes those conversations a little easier, covering everything from credit scores and budgeting to debt, renting versus owning and saving for that eventual down payment. So yes, you may have to interrupt the doomscrolling. But helping teens get smarter about money today could put them in a much better position to get the keys to a home of their own down the road. Download all of NAR’s Consumer Guides in English or Spanish at facts.realtor. For ease of reference, below is a list of the most recent guides: NEW: Teen Financial Literacy Fraud Red Flags Helping Family Members Become Homeowners Prepare Your Home for Hurricane Season Condominium Insurance Thank you for your continued engagement with the “Consumer Guide” series and for sharing the resources with prospective clients to ensure they have the information they need to find success in their home buying or selling journey. Remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. The next Consumer Guide, scheduled for publication on Oct. 21, will cover winter cold and storm preparedness.

Constitutional Amendment Positions for November 3, 2026 Election

By Louisiana REALTORS® • October 9, 2026
Homeownership Is on Louisiana's November Ballot
Show More