Home Sellers: What Do They Need from a REALTOR®?

Louisiana REALTORS • September 16, 2019

Selling your home is stressful enough.  Making sure you’re doing it the best way possible is an even bigger challenge.  This is why using a REALTOR® to sell is so important.  While you have a number of responsibilities as a REALTOR®, here are three actions that can help ensure you provide knowledgeable and professional service.

Promote the Property to Prospective Buyers

Marketing is critical skill that every REALTOR® should embrace. Today there are more platforms than ever help you attract buyers.  One of the most essential elements is photography.  High quality photographs of a property will be any potential buyer’s first impression of your client’s home.  Social media and a strong web presence are also critical to give your seller the best opportunity for a successful sale .

Price the Property Appropriately

Having an effective pricing strategy stems from a number of skills.  Experience and expertise will help you arrive at the best possible price for your seller.  Missing the mark during this step can cost your client a lot of time and money.  Knowing the market and researching comparable sales will help you determining the right price.  There is a fine line to walk between what is a correctly priced property and the price that your client wants.  It’s difficult not to give in to an optimistic figure, however you’re obligated by the code of ethics to do what is best for your client, not to offer what they want to hear. 

Join Your Client for the Inspection

When a home is inspected it can often lead to a secondary round of negotiations.  Cost concessions and repair agreements all effect the seller’s motivation and final price.  Being available for your client to observe and listen makes you a valuable resource and gives you the opportunity to understand the evolving landscape of the transaction.

Again, these are only a handful of best practices.  Make sure that these are in your repertoire and you can turn happy clients into future referrals.

Consumer Guide Update: Buying Land and Building a New Home

By Louisiana REALTORS® • April 17, 2025
As previewed last week, NAR is pleased to share the latest consumer guide focused on buying land and building a new home. This guide covers how to find land for sale, explains construction loans, and weighs the pros and cons of building a custom home. As a reminder, all guides in this series are available for download—in both English and Spanish—on facts.realtor . Please allow a few days for the Spanish version of the latest resource to be translated and uploaded. For ease of reference, below is a list of the most recent guides: NEW: Buying Land and Building a New Home Deeds and Titles Alternative Listing Options Navigating Multiple Offers Homeowners Associations Thank you for continuing to engage with the “Consumer Guide” series and for sharing the resources with prospective clients to ensure they have the information they need to find success in their homebuying or selling journey. Remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. Be on the lookout for next week’s guide on Wednesday, which will cover property title theft.
5 Negotiation Secrets Smart Buyers Use to Get Better Deals

5 Negotiation Secrets Smart Buyers Use to Get Better Deals—And How a REALTOR® Can Help

By Louisiana REALTORS® • April 16, 2025
Negotiating a real estate deal can be overwhelming, especially for buyers who don’t have experience with the process. Here are five key negotiation strategies smart buyers use—and how working with a REALTOR® provides a competitive edge.

Consumer Guide Update: Deeds and Titles

By Louisiana REALTORS® • April 11, 2025
As previewed last week, NAR is pleased to share the latest consumer guide focused on deeds and titles. This guide covers the difference between a deed and a title, common types of deeds, and title searches and insurance. As a reminder, all guides in this series are available for download—in both English and Spanish—on facts.realtor . Please allow a few days for the Spanish version of the latest resource to be translated and uploaded. For ease of reference, below is a list of the most recent guides: NEW: Deeds and Titles Alternative Listing Options Navigating Multiple Offers Homeowners Associations Marketing Your Home Thank you for continuing to engage with the “Consumer Guide” series and for sharing the resources with prospective clients to ensure they have the information they need to find success in their homebuying or selling journey. Remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. Be on the lookout for next week’s guide on Wednesday, which will cover buying land / constructing a new home.
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