Home Sellers: What Do They Need from a REALTOR®?

Louisiana REALTORS • September 16, 2019

Selling your home is stressful enough.  Making sure you’re doing it the best way possible is an even bigger challenge.  This is why using a REALTOR® to sell is so important.  While you have a number of responsibilities as a REALTOR®, here are three actions that can help ensure you provide knowledgeable and professional service.

Promote the Property to Prospective Buyers

Marketing is critical skill that every REALTOR® should embrace. Today there are more platforms than ever help you attract buyers.  One of the most essential elements is photography.  High quality photographs of a property will be any potential buyer’s first impression of your client’s home.  Social media and a strong web presence are also critical to give your seller the best opportunity for a successful sale .

Price the Property Appropriately

Having an effective pricing strategy stems from a number of skills.  Experience and expertise will help you arrive at the best possible price for your seller.  Missing the mark during this step can cost your client a lot of time and money.  Knowing the market and researching comparable sales will help you determining the right price.  There is a fine line to walk between what is a correctly priced property and the price that your client wants.  It’s difficult not to give in to an optimistic figure, however you’re obligated by the code of ethics to do what is best for your client, not to offer what they want to hear. 

Join Your Client for the Inspection

When a home is inspected it can often lead to a secondary round of negotiations.  Cost concessions and repair agreements all effect the seller’s motivation and final price.  Being available for your client to observe and listen makes you a valuable resource and gives you the opportunity to understand the evolving landscape of the transaction.

Again, these are only a handful of best practices.  Make sure that these are in your repertoire and you can turn happy clients into future referrals.

By Louisiana REALTORS® • October 5, 2026
Please join us in congratulating the Louisiana REALTORS® who have been appointed to NAR committees for 2027. A total of 26 Louisiana REALTORS® members and staff have been selected to serve on NAR committees for the upcoming year. Bill Boyd - Insurance Committee; Member: Regional Representative Luke Bullock - Broker Engagement Committee; Member: Government Affairs Director Donna Chandler - Membership Policy and Board Jurisdiction Committee; Member: At-Large Keary Coffin - Multiple Listing Issues and Policies Committee; Member: At-Large Tony Cornner - Housing Opportunities Committee; Member: State Representative Beth Cristina - Commercial Federal Policy Committee; Member: At-Large Deneka Desroches - Commitment to Excellence Committee; Member: At-Large Cindy Dyer - RPAC Participation Council; Member: State Representative David Favret - Meeting and Conference Committee; Member: Immediate Past Chair Jennifer Hebert - Professional Standards Committee; Member: At-Large Carole Horn - RPAC Trustees Federal Disbursement Committee; Member: Regional Representative Misty Ingersoll - Multiple Listing Issues and Policies Committee; Member: State Representative Angela Lavalais - AEC/Association IDEAS Advisory Board (Inclusion, Diversity, Equity, Accessibility, and Support); Member: At-Large Trish Leleux - FPC Advisory Committee; Member: State Representative Marbury Little - Public Policy Coordinating Committee; Member: At-Large ; Consumer Advocacy Outreach Advisory Board; Member: Committee Representative Ginger Maulden - RPAC Major Investor Council; Member: State Representative Andrea McKey - Strategic Planning Committee; Member: At-Large David McKey - Insurance Committee; Member: At-Large Joe Mier - Real Property Valuation Committee; Member: At-Large Norman Morris - Meeting and Conference Committee; AEC Representative Danette O'Neal - Land Use Property Rights and Environment Committee; Member: Affiliate Representative Austin Polk - Business Issues Policy Committee; Member: At-Large Rhonda Reap-Curiel - Data Strategies Committee; Vice Chair Matt Ritchie - Finance Committee; Member: At-Large Erika Sluss - Membership Policy and Board Jurisdiction Committee; Member: State Representative Evelyn Wolford - Professional Standards Committee; Member: State Representative
By Louisiana REALTORS® • September 21, 2026
From the Louisiana Department of Insurance: Insurance Commissioner Tim Temple joined Governor Jeff Landry and Senate Insurance Committee Chairman Kirk Talbot today to announce that Louisiana is investing an additional $20 million in Fortified homes, bringing the total amount invested in state Fortified projects this year to $100 million. Governor Landry announced that $20 million from the U.S. Department of Housing and Urban Development will be transferred to the Louisiana Office of Community Development Restore Resilient Opportunities for Overhead Fortification (Restore ROOF) program to strengthen residential structures and reduce long-term disaster risk. Earlier this year, the Legislature passed a bill that allows $50 million in additional Katrina and Rita bond money from Louisiana Citizens Property Insurance Corporation to be added to the Department of Insurance’s Louisiana Fortify Homes Program (LFHP). Also beginning this year, LFHP is projected to receive approximately $30 million annually from taxes and fees the Louisiana Department of Insurance collects from the insurance industry. “Building stronger homes is a vital part of making homeowners insurance affordable in Louisiana,” said Commissioner Temple. “I appreciate Governor Landry’s leadership and support as we work with legislators like Chairman Talbot to make Louisiana a national leader in the adoption of Fortified roofs.” The Louisiana Department of Insurance (LDI) has finalized its promulgation of Regulation 136—Fortify Homes Premium Discounts. The purpose of Regulation 136 is to implement the statutory provisions set forth in La. R.S. 22:1483, et seq. , which require that all Louisiana property and casualty insurers provide premium discounts or insurance rate reductions for homes constructed or upgraded in accordance with the fortified standards created by the Insurance Institute for Business and Home Safety. View Regulation 136 here .
By Louisiana REALTORS® • September 11, 2026
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