5 Professional Traits Every REALTOR® Should Have

LOUISIANA REALTORS • August 7, 2018
Every golf bag has a certain combination of clubs. Each one designed to achieve a certain result; crafted to be dependable in its intended situation. The traits you possess as a REALTOR® are not dissimilar. The arduous journey of any real estate transaction presents a number of obstacles, challenges, and opportunities. How you use your professional traits to respond to each of them is how you separate yourself as a REALTOR®. While a golfer has a driver, irons, wedges, and a putter in their bag, what tools should you have in yours?

Honesty and Integrity

First and foremost, and one of the key qualifications of being a REALTOR® as your bound to these principles by the REALTOR’S® Code of Ethics, is honesty and integrity. These traits along with your distinction as a REALTOR are what offer you a powerful competitive advantage. Earning the trust of your clients during one of the most significant events of their life cannot be overstated.

Communication Skills

The ins and outs of buying or selling a home can make your spin, that’s even truer for your clients. With all of the different parties and processes involved, communication is key. From clearly explaining current and next steps to potential advantages and disadvantages of certain decisions to aligning conversations between the relevant and appropriate people can and will make everything run more smoothly.

Negotiation Skills

At the end of the day, this is a business decision for everyone involved, and the bottom line needs to be considered. As a REALTOR®, you have a duty to provide your client with the best possible outcome, and that will largely come down to negotiation. Your experience and knowledge need to be able to represent your client from either side of the transaction in the best way possible. By understanding the value of what is being bought or sold, and why it holds that value, along with the ability to communicate and defend that position, you will be able to be the resource that your client deserves.

Knowledge

Knowing what to expect during each part of the home buying and selling process, as well as the particular details of what your client needs is paramount. Location, taxes, schools, commute, amenities, valuation trends, and more are what your clients expect from you. Using this knowledge to assist in making offers and recognizing inconsistencies will give you allow you to reach the best result for your client.

Responsiveness

Timeliness is essential in real estate. Offers come and go, decisions need to made, and information needs to be shared. In a client-facing role like yours, returning texts, emails, and phone calls in a timely manner is vital. It shows that you are engaged and care about your client’s needs. 
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By Louisiana REALTORS® • September 21, 2026
From the Louisiana Department of Insurance: Insurance Commissioner Tim Temple joined Governor Jeff Landry and Senate Insurance Committee Chairman Kirk Talbot today to announce that Louisiana is investing an additional $20 million in Fortified homes, bringing the total amount invested in state Fortified projects this year to $100 million. Governor Landry announced that $20 million from the U.S. Department of Housing and Urban Development will be transferred to the Louisiana Office of Community Development Restore Resilient Opportunities for Overhead Fortification (Restore ROOF) program to strengthen residential structures and reduce long-term disaster risk. Earlier this year, the Legislature passed a bill that allows $50 million in additional Katrina and Rita bond money from Louisiana Citizens Property Insurance Corporation to be added to the Department of Insurance’s Louisiana Fortify Homes Program (LFHP). Also beginning this year, LFHP is projected to receive approximately $30 million annually from taxes and fees the Louisiana Department of Insurance collects from the insurance industry. “Building stronger homes is a vital part of making homeowners insurance affordable in Louisiana,” said Commissioner Temple. “I appreciate Governor Landry’s leadership and support as we work with legislators like Chairman Talbot to make Louisiana a national leader in the adoption of Fortified roofs.” The Louisiana Department of Insurance (LDI) has finalized its promulgation of Regulation 136—Fortify Homes Premium Discounts. The purpose of Regulation 136 is to implement the statutory provisions set forth in La. R.S. 22:1483, et seq. , which require that all Louisiana property and casualty insurers provide premium discounts or insurance rate reductions for homes constructed or upgraded in accordance with the fortified standards created by the Insurance Institute for Business and Home Safety. View Regulation 136 here .
By Louisiana REALTORS® • September 11, 2026
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By Louisiana REALTORS® • September 8, 2026
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