5 Professional Traits Every REALTOR® Should Have

LOUISIANA REALTORS • August 7, 2018
Every golf bag has a certain combination of clubs. Each one designed to achieve a certain result; crafted to be dependable in its intended situation. The traits you possess as a REALTOR® are not dissimilar. The arduous journey of any real estate transaction presents a number of obstacles, challenges, and opportunities. How you use your professional traits to respond to each of them is how you separate yourself as a REALTOR®. While a golfer has a driver, irons, wedges, and a putter in their bag, what tools should you have in yours?

Honesty and Integrity

First and foremost, and one of the key qualifications of being a REALTOR® as your bound to these principles by the REALTOR’S® Code of Ethics, is honesty and integrity. These traits along with your distinction as a REALTOR are what offer you a powerful competitive advantage. Earning the trust of your clients during one of the most significant events of their life cannot be overstated.

Communication Skills

The ins and outs of buying or selling a home can make your spin, that’s even truer for your clients. With all of the different parties and processes involved, communication is key. From clearly explaining current and next steps to potential advantages and disadvantages of certain decisions to aligning conversations between the relevant and appropriate people can and will make everything run more smoothly.

Negotiation Skills

At the end of the day, this is a business decision for everyone involved, and the bottom line needs to be considered. As a REALTOR®, you have a duty to provide your client with the best possible outcome, and that will largely come down to negotiation. Your experience and knowledge need to be able to represent your client from either side of the transaction in the best way possible. By understanding the value of what is being bought or sold, and why it holds that value, along with the ability to communicate and defend that position, you will be able to be the resource that your client deserves.

Knowledge

Knowing what to expect during each part of the home buying and selling process, as well as the particular details of what your client needs is paramount. Location, taxes, schools, commute, amenities, valuation trends, and more are what your clients expect from you. Using this knowledge to assist in making offers and recognizing inconsistencies will give you allow you to reach the best result for your client.

Responsiveness

Timeliness is essential in real estate. Offers come and go, decisions need to made, and information needs to be shared. In a client-facing role like yours, returning texts, emails, and phone calls in a timely manner is vital. It shows that you are engaged and care about your client’s needs. 
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By Louisiana REALTORS® August 3, 2026
As previously noted in our 2026 legislative session update, HB 468 by Rep. Troy Hebert was adopted with no opposition and was effective August 1, 2026, as Act 807. The Act amends portions of the Louisiana Real Estate License Law (La. R.S. 37:1430, et seq.) to regulate the practice of wholesaling with respect to residential property. Specifically, the Act establishes newly defined terms of “residential real property”, “wholesaler” and “wholesaling” (La. R.S. 37:1431(35) through (37)) and enacts La. R.S. 37:1448.5 to specifically address wholesaling of residential real properties, including required disclosures, written agreements, notices and deposits and also provides for enforcement of the new law. The Act does not prohibit real estate wholesaling. Rather, there are certain requirements for “wholesalers” solely with respect to “wholesaling” of “residential real property.” Each of those terms are defined below. The intent is to make sure that sellers (homeowners) understand the true nature of the wholesaling transaction. To accomplish that, the law requires wholesalers to clearly disclose whether they intend to assign, transfer, or market any rights they have under a purchase agreement for financial gain. The wholesaler must prominently disclose that intent along with advising the seller to seek legal advice before signing each contract and that the seller has the right to cancel the wholesaling contract for any reason and without penalty for at least five calendar days after the execution of the contract. The law expressly requires that each wholesaling contract include the following: "NOTICE REQUIRED BY LOUISIANA LAW: You may cancel this contract at any time before 11:59 PM of [Insert Date]. [Insert Name of Wholesaler] CANNOT ask you to sign or have you sign any cash sale, conveyance or deed, or any other document until your right to cancel this contract has ended. See the attached notice of cancellation form for an explanation of this right. It is advisable that you find your own attorney before signing the contract. The law requires this contract to contain the entire agreement. You should not rely upon any other written or oral agreement or promise." The “notice of cancellation form” referenced above has been published by the Louisiana Real Estate Commission as the “Wholesaling Residential Real Property Mandatory Cancellation Notice” and can be found here . Failure to include that notice renders the contract void and terminable by the seller and in the event of such a termination due to failure to include the notice or other non-compliance by the wholesaler, the seller will receive the deposit. However, if the contract is terminated within the 5-day rescission period, the wholesaler receives the deposit in full. Notably, the Act requires a minimum deposit equal to at least 1% of the purchase price, with funds properly held in escrow, in all wholesaling transactions. In addition, wholesalers are also prohibited from: (a) acting or purporting to act on behalf of the seller whether pursuant to a mandate, power of attorney, or otherwise; (b) representing himself as holding any license or certification or being a member of a licensed profession without the license or certification; (c) placing any lien or other encumbrance on the property; and (d) engaging in any deceptive or unfair trade. Louisiana REALTORS ® is proud to have supported this Act to promote transparency and consumer protection in the real estate industry while allowing for continued investment in our communities through real estate transactions. Definitions: "Residential real property" means real property consisting of one or not more than four residential dwelling units, which are buildings or structures each of which is occupied or intended for occupancy as single family residences. "Wholesaler" means any person or entity that is either engaged in or intends to engage in the wholesaling of residential real property. "Wholesaling" means securing, negotiating, or facilitating the purchase or sale of residential real property with the purpose of transferring, assigning, or selling a contractual right to purchase or any other equitable interest in the residential real property, whether directly or indirectly, for financial gain. The marketing for sale of the contractual rights or other equitable interests constitutes a presumption that the person or entity marketing or selling the rights or interests is engaged in wholesaling. "Wholesaling" includes but is not limited to the following: (a) Entering into a contract to purchase residential real property with the intent of assigning or selling the contractual rights to another party before taking possession or legal ownership of such residential real property. (b) Simultaneously consummating or closing two separate transactions relative to the same residential real property, including one transaction with the original owner and seller of the residential real property and another transaction with the end buyer, without the purchaser providing all funds needed to close the sale transaction with the original owner and seller and without the intent to reside in, occupy, or otherwise materially improve the residential real property.
By Louisiana REALTORS® July 16, 2026
NAR is sharing its latest consumer guide, Seller Handoff Checklist . Sellers can create a smooth transition for the new owners using the new one-page guide. It offers a handy checklist of information and resources that sellers can pass along—from appliance manuals to paint colors to garbage pickup schedules—as well as suggestions for goodwill gestures that will help buyers feel they made a great purchasing decision. As a reminder, all guides in this series are available for download—in both English and Spanish—on facts.realtor . Please allow up to two weeks for the Spanish version of the latest resource to be translated and uploaded. For ease of reference, below is a list of the most recent guides: NEW: Seller Handoff Checklist Defining Home Buying Needs vs. Wants  10 Tips For Unpacking Smartly After A Move UPDATED: Multiple Listing Services Overcoming Roadblocks to a Sale or Purchase Thank you for your continued engagement with the “Consumer Guide” series and for sharing the resources with prospective clients to ensure they have the information they need to find success in their home buying or selling journey. Remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. Check out the next consumer guide on condominium insurance.
By Louisiana REALTORS® July 14, 2026
NAR Community and Transportation Preference Survey reinforces need for housing choices and shows support for community design to easily access daily destinations.
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