5 Professional Traits Every REALTOR® Should Have

LOUISIANA REALTORS • August 7, 2018
Every golf bag has a certain combination of clubs. Each one designed to achieve a certain result; crafted to be dependable in its intended situation. The traits you possess as a REALTOR® are not dissimilar. The arduous journey of any real estate transaction presents a number of obstacles, challenges, and opportunities. How you use your professional traits to respond to each of them is how you separate yourself as a REALTOR®. While a golfer has a driver, irons, wedges, and a putter in their bag, what tools should you have in yours?

Honesty and Integrity

First and foremost, and one of the key qualifications of being a REALTOR® as your bound to these principles by the REALTOR’S® Code of Ethics, is honesty and integrity. These traits along with your distinction as a REALTOR are what offer you a powerful competitive advantage. Earning the trust of your clients during one of the most significant events of their life cannot be overstated.

Communication Skills

The ins and outs of buying or selling a home can make your spin, that’s even truer for your clients. With all of the different parties and processes involved, communication is key. From clearly explaining current and next steps to potential advantages and disadvantages of certain decisions to aligning conversations between the relevant and appropriate people can and will make everything run more smoothly.

Negotiation Skills

At the end of the day, this is a business decision for everyone involved, and the bottom line needs to be considered. As a REALTOR®, you have a duty to provide your client with the best possible outcome, and that will largely come down to negotiation. Your experience and knowledge need to be able to represent your client from either side of the transaction in the best way possible. By understanding the value of what is being bought or sold, and why it holds that value, along with the ability to communicate and defend that position, you will be able to be the resource that your client deserves.

Knowledge

Knowing what to expect during each part of the home buying and selling process, as well as the particular details of what your client needs is paramount. Location, taxes, schools, commute, amenities, valuation trends, and more are what your clients expect from you. Using this knowledge to assist in making offers and recognizing inconsistencies will give you allow you to reach the best result for your client.

Responsiveness

Timeliness is essential in real estate. Offers come and go, decisions need to made, and information needs to be shared. In a client-facing role like yours, returning texts, emails, and phone calls in a timely manner is vital. It shows that you are engaged and care about your client’s needs. 
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By Louisiana REALTORS® • October 9, 2026
Want Your Teen to Own a Home Someday? Start Talking Money Now Teens may not be thinking about mortgage rates or down payments just yet, but the money habits they’re building now can follow them for years. And 88% of teens surveyed by Fannie Mae and Junior Achievement said they want to own a home someday. This week’s Consumer Guide: Talk to Your Teens About Money and Homeownership makes those conversations a little easier, covering everything from credit scores and budgeting to debt, renting versus owning and saving for that eventual down payment. So yes, you may have to interrupt the doomscrolling. But helping teens get smarter about money today could put them in a much better position to get the keys to a home of their own down the road. Download all of NAR’s Consumer Guides in English or Spanish at facts.realtor. For ease of reference, below is a list of the most recent guides: NEW: Teen Financial Literacy Fraud Red Flags Helping Family Members Become Homeowners Prepare Your Home for Hurricane Season Condominium Insurance Thank you for your continued engagement with the “Consumer Guide” series and for sharing the resources with prospective clients to ensure they have the information they need to find success in their home buying or selling journey. Remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. The next Consumer Guide, scheduled for publication on Oct. 21, will cover winter cold and storm preparedness.
By Louisiana REALTORS® • October 9, 2026
Homeownership Is on Louisiana's November Ballot
By Louisiana REALTORS® • October 8, 2026
After months of gathering recipes from across our Louisiana REALTORS® family, the cookbook is ready! This 200+ page collection is filled with Louisiana flavor, REALTOR® heart and recipes contributed by our members. We launched sales of the cookbook at the Fall Governance Meetings. You can now purchase your copy for $30 directly from the printer and shipped to you! Additionally, we will have copies available at the RRF booth at NXT . After NXT, we will carry a limited stock at the LR office for you to purchase through the LR Merch Shop and pick-up from the office or at an LR event, as stock is available. Even better, $15 from every cookbook sold will be donated to the REALTORS® Relief Foundation (RRF) to help provide housing-related assistance to REALTORS® and their families following disasters. Pick up a copy for yourself, grab one as a gift and enjoy a taste of Louisiana while supporting a great cause!
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