3 Ways to Earn More Referrals
LOUISIANA REALTORS • April 20, 2018
Have you ever watched a show on Netflix and felt compelled to tell your friends and family about it? Hoping they enjoy story, cast, and plot as much as you did? Or have you ever been on the other side of that conversation, where someone recommends a new show to you? These suggestions, when of quality, can bring hours, days, even weeks of enjoyment. This time spent binge-watching can be even more enjoyable in a new home; and as a REALTOR®, this is where another type of referral can be valuable.
The highly competitive world of real estate sales means that you need any competitive advantage that’s available. A great place to start is with your current and former happy clients. When they refer their friends and family, it makes it easier to keep your pipeline flowing. Here are a few tips to earn more referrals.
Create and Grow Relationships with Industry Leaders
As you know, there are a number of moving parts in the real estate business. From mortgage
lenders to home inspectors, there are a lot of people who interact with your potential clients on a daily basis. Fostering a relationship with people in the different industries can help you ensure not only consistent referrals but a smooth home buying or selling process for your client.
Provide Your Clients Helpful Content During and After the Transaction
You are a resource to your client, not only when meeting face-to-face or emailing or speaking on the phone. When you provide content like articles, blogs, videos, etc. that answers their questions or can be helpful, you become even more valuable. This practice is great during the home buying or selling process. Whether it’s to provide more information on a question or issue they had or simply something they may find interesting and helpful; these extra touches set you apart. After your client buys or sells their home, staying in touch with appropriate content is a great way to stay on top of their mind and build more trust. Some examples of post-transaction content could be a “new homeowner guide” or “landscaping tips”.
Make Referrals Easier with Branded Materials
You’ve done the hard part by providing great service, building trust, and completing a successful sale or purchase; now make it easy on yourself, and easier for your client by providing a simple way for them to refer you to their friends and family. Pre-prepared, branded materials that you can hand out at any time makes your information easy to share. Business cards, one-sheets, and other collateral should all capture your personality and display what sets you apart.
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Louisiana REALTORS® CEO Norman Morris issued the following statement after SpaceX announced plans to invest $100 billion in a new launch facility in Vermilion Parish. The project is expected to create 3,000 direct jobs and more than 8,100 indirect jobs across Acadiana. “SpaceX’s investment is an extraordinary economic win for Louisiana. We congratulate Governor Jeff Landry, Louisiana Economic Development Secretary Susan Bourgeois, Vermilion Parish leaders, and everyone who helped bring this historic project home. The housing and infrastructure improvements needed to support more than 11,000 new job opportunities should generate a huge economic boost to the Acadiana and Gulf Coast region. According to the National Association of REALTORS®, each typical Louisiana home sale generates approximately $88,600 in economic activity. Even if only half of the new SpaceX related jobs lead to a home purchase, the impact would generate nearly half a billion dollars across our state's economy. That improves our tax base and school systems, and ripples through our economy touching builders, bankers, hardware stores, appliance dealers, contractors and so many more. “Housing is not downstream of economic development; it is an essential infrastructure. Louisiana REALTORS® and our partners stand ready to help turn these new jobs into homes, stronger communities and lasting roots in Louisiana. Economic development creates jobs, but housing turns those jobs into homes. Let’s make Louisiana home again, together.” Economic-impact estimates are illustrative calculations by Louisiana REALTORS® using employment projections from Louisiana Economic Development and the National Association of REALTORS®’ estimated economic impact per typical Louisiana home sale. They are not forecasts or recurring annual-impact figures. Enjoy the video below from the Louisiana Department of Economic Development .
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