3 Ways to Earn More Referrals
LOUISIANA REALTORS • April 20, 2018
Have you ever watched a show on Netflix and felt compelled to tell your friends and family about it? Hoping they enjoy story, cast, and plot as much as you did? Or have you ever been on the other side of that conversation, where someone recommends a new show to you? These suggestions, when of quality, can bring hours, days, even weeks of enjoyment. This time spent binge-watching can be even more enjoyable in a new home; and as a REALTOR®, this is where another type of referral can be valuable.
The highly competitive world of real estate sales means that you need any competitive advantage that’s available. A great place to start is with your current and former happy clients. When they refer their friends and family, it makes it easier to keep your pipeline flowing. Here are a few tips to earn more referrals.
Create and Grow Relationships with Industry Leaders
As you know, there are a number of moving parts in the real estate business. From mortgage
lenders to home inspectors, there are a lot of people who interact with your potential clients on a daily basis. Fostering a relationship with people in the different industries can help you ensure not only consistent referrals but a smooth home buying or selling process for your client.
Provide Your Clients Helpful Content During and After the Transaction
You are a resource to your client, not only when meeting face-to-face or emailing or speaking on the phone. When you provide content like articles, blogs, videos, etc. that answers their questions or can be helpful, you become even more valuable. This practice is great during the home buying or selling process. Whether it’s to provide more information on a question or issue they had or simply something they may find interesting and helpful; these extra touches set you apart. After your client buys or sells their home, staying in touch with appropriate content is a great way to stay on top of their mind and build more trust. Some examples of post-transaction content could be a “new homeowner guide” or “landscaping tips”.
Make Referrals Easier with Branded Materials
You’ve done the hard part by providing great service, building trust, and completing a successful sale or purchase; now make it easy on yourself, and easier for your client by providing a simple way for them to refer you to their friends and family. Pre-prepared, branded materials that you can hand out at any time makes your information easy to share. Business cards, one-sheets, and other collateral should all capture your personality and display what sets you apart.
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With legislative work wrapped for week two of the session, here is your look back at what took place inside the halls of the Capitol. This week was defined by one major theme: workforce. Across both chambers, lawmakers moved a substantial package of measures focused on workforce development and reforms to Louisiana’s labor and workers’ compensation systems. House Labor Committee One of the busiest areas of activity was the House Labor Committee, which met Thursday morning and took up a slate of bills tied to employment policy, workforce structure and independent contractor issues like measures on portable benefits. The committee’s work underscored the broader push this session to modernize Louisiana’s workforce. Workers’ Compensation Reform The conversation around workers’ compensation reform also gained serious momentum. On the House side, additional labor-related bills addressed independent contractor definitions and other employment law issues. This week marked one of the first major pushes of the session on labor and workforce policy. House & Governmental Affairs Beyond labor-focused legislation, activity also continued in other key committees. In the House & Governmental Affairs Committee, lawmakers advanced multiple bills dealing with the timing of bond and tax elections. Tax, Commerce and Property Looking back at the broader week-two agenda, the Legislature also began considering several tax, commerce, and property-related measures, including proposals impacting property tax assessments, homestead exemptions, and the issues affecting private property. While workforce dominated the week, these issues are starting to gain traction as the session moves forward. A portion of our legislative package will be heard next week as HB 468 moves to the House Commerce Committee and HB 292 moves to the House Civil Law and Procedure Committee. Be on the lookout for any potential calls-to-action for these, or any other upcoming bills. Please view the weekly bill tracking report provided by our lobbying team over at Harris, DeVille and Associates.
Louisiana’s 2026 Regular Session opened this week with several developments that matter directly to REALTORS ®, property managers and housing providers, alongside some broader political shifts worth watching. HB 292: Security Deposit Return Timelines Rep. Delisha Boyd’s HB 292, which addresses procedures for returning residential security deposits, was deferred to next week. This provides additional time for stakeholders to engage with members on practical impacts for lease administration, move out inspections and documentation standards. We’ll continue working to ensure any changes to deposit law are clear, workable and do not expose housing providers to unreasonable liability. Land Use and Development: St. James Parish Decision The Louisiana Supreme Court’s recent St. James Parish decision significantly tightens the standards for overturning local land use decisions, reinforcing that zoning and permitting authority rests with parish and municipal governments as long as their decisions are not arbitrary or capricious. For real estate and development, that means more predictability if projects are aligned with adopted plans and ordinances, but also higher stakes in local elections, planning processes and parish-level negotiations. Governor’s State of the State In his State of the State address, Governor Jeff Landry reiterated his push to phase out the state income tax, expand the LA GATOR and MJ Foster scholarship and workforce programs, and replace vehicle inspection stickers with a QR code system. These programs frame a debate around long-term competitiveness, workforce readiness and household cost of living which are all key drivers of housing demand and migration patterns. Business & Market Trends The business community is focusing the session on insurance, workforce and energy. Commercial and property insurance costs remain a top concern for employers and property owners, and we are monitoring civil justice and insurance reform proposals that could affect market stability and availability. At the same time, Louisiana is seeing more than $100 billion in announced industrial and data center projects, which could reshape local markets, labor conditions and housing needs in multiple regions of the state. Please view the weekly bill tracking report at the link below provided by our lobbying team over at Harris, DeVille and Associates.
Stay ahead of the Louisiana housing market by understanding how legislation impacts listings, inventory, buyer qualification, and long-term real estate growth.
