3 Ways to Earn More Referrals
LOUISIANA REALTORS • April 20, 2018
Have you ever watched a show on Netflix and felt compelled to tell your friends and family about it? Hoping they enjoy story, cast, and plot as much as you did? Or have you ever been on the other side of that conversation, where someone recommends a new show to you? These suggestions, when of quality, can bring hours, days, even weeks of enjoyment. This time spent binge-watching can be even more enjoyable in a new home; and as a REALTOR®, this is where another type of referral can be valuable.
The highly competitive world of real estate sales means that you need any competitive advantage that’s available. A great place to start is with your current and former happy clients. When they refer their friends and family, it makes it easier to keep your pipeline flowing. Here are a few tips to earn more referrals.
Create and Grow Relationships with Industry Leaders
As you know, there are a number of moving parts in the real estate business. From mortgage
lenders to home inspectors, there are a lot of people who interact with your potential clients on a daily basis. Fostering a relationship with people in the different industries can help you ensure not only consistent referrals but a smooth home buying or selling process for your client.
Provide Your Clients Helpful Content During and After the Transaction
You are a resource to your client, not only when meeting face-to-face or emailing or speaking on the phone. When you provide content like articles, blogs, videos, etc. that answers their questions or can be helpful, you become even more valuable. This practice is great during the home buying or selling process. Whether it’s to provide more information on a question or issue they had or simply something they may find interesting and helpful; these extra touches set you apart. After your client buys or sells their home, staying in touch with appropriate content is a great way to stay on top of their mind and build more trust. Some examples of post-transaction content could be a “new homeowner guide” or “landscaping tips”.
Make Referrals Easier with Branded Materials
You’ve done the hard part by providing great service, building trust, and completing a successful sale or purchase; now make it easy on yourself, and easier for your client by providing a simple way for them to refer you to their friends and family. Pre-prepared, branded materials that you can hand out at any time makes your information easy to share. Business cards, one-sheets, and other collateral should all capture your personality and display what sets you apart.
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As previewed last week, NAR is pleased to share the latest consumer guide focused on Making Your Home More Energy Efficient. This guide helps homeowners understand how to reduce energy usage, make cost-effective upgrades, and improve the efficiency and appeal of their home whether they are planning to sell or stay. As a reminder, all guides in this series are available for download—in both English and Spanish—on facts.realtor . Please allow a few days for the Spanish version of the latest resource to be translated and uploaded. For ease of reference, below is a list of the most recent guides: NEW: Making Your Home More Energy Efficient Real Estate Auctions Buyer’s vs. Seller’s Markets Estate Planning Mortgage Interest Tax Deduction Understanding & Protecting Yourself from Title Fraud Thank you for continuing to engage with the “Consumer Guide” series and for sharing the resources with prospective clients so that they have the information they need to find success in their homebuying or selling journey. Please remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. Be on the lookout for next week’s guide on Wednesday, which will cover buying a historic property.
As previewed last week, NAR is pleased to share the latest consumer guide focused on Working with a Real Estate Attorney. This guide explains how real estate attorneys can assist throughout the homebuying process, including reviewing contracts, resolving title issues, and ensuring legal documents are properly completed. As a reminder, all guides in this series are available for download—in both English and Spanish—on facts.realtor . Please allow a few days for the Spanish version of the latest resource to be translated and uploaded. For ease of reference, below is a list of the most recent guides: NEW: Working with a Real Estate Attorney Real Estate Auctions Buyer’s vs. Seller’s Markets Estate Planning Mortgage Interest Tax Deduction Understanding & Protecting Yourself from Title Fraud Thank you for continuing to engage with the “Consumer Guide” series and for sharing the resources with prospective clients so that they have the information they need to find success in their homebuying or selling journey. Please remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. Be on the lookout for next week’s guide on Wednesday, which will cover making your home more energy efficient.
