Prospecting Tips for the Holiday Season
LOUISIANA REALTORS • October 31, 2018
The holiday season is a busy time of the year. Between traveling, parties, shopping, and spending time with friends and family; it’s easy to put some day-to-day tasks on the backburner for a little while. One in particular is prospecting. This happens for a few reasons, like getting caught up in the holiday spirit, the perception that any potential prospects aren’t engaged during this time of year, and time off. However, failing to prospect over these last several weeks can make for a slow start in January. Here are a few tips to keep your pipeline flowing through the holidays and into the new year.
Network at Holiday Gatherings
When you visit family and friends at different holiday functions bring a few extra business cards. Chances are they know someone who may be in the market for your services. So it’s not awkward, make it clear you aren’t “selling” to them, and enjoy the pressure free referrals.
Follow-Up with Former Clients
This is a great time of the year to follow-up with former clients and customers. You can reach out and offer a simple holiday greeting, while also inquiring if they currently need, or know anyone that is looking to buy or sell their home. Again, referrals from happy clients are a great way to keep your pipeline filled through the holidays.
Make a Plan and Stick to It
While time seems to faster during this time of the year with more obligations and shorter days, it’s still important to keep your routine and calendar full of the things that have made the year to this point, a success. Carve out blocks of time for daily prospecting, lead generation, and more. Account for any additional activities, invitations, and time off accordingly. Preparing throughout the year for this season, and treating it as similarly as possible can make it easier to take care of business amidst all of the festivities.
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Eric B. Landry, JD and Kristin E. Oglesby, JD Breazeale, Sachse & Wilson, LLP 301 Main Street, Suite 2300 Baton Rouge, Louisiana 70801 The following is a summary of the questions and answers from the 2024 Hotline. The Louisiana REALTORS® maintains a hotline for their Brokers to answer questions affecting the real estate industry as a whole. The hotline does not provide legal advice but provides general information. It is important to note that the laws and court decisions affecting these responses to these questions may change as new laws are passed and new court decisions are published. We cannot comment on or provide advice with respect to specific transactions. These responses are for general information only. Note that some of the responses provided herein were generated prior to the National Association of Realtors (“NAR”) Settlement going into effect. That is, on August 17, 2024, several practice changes affecting compensation and communication in residential real estate transactions went into effect. Please click on the link below to access a fully-indexed summary of the questions and answers from the 2024 hotline.
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