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iPhone Tips & Tricks That Save Time for REALTORS®

Louisiana REALTORS® • Aug 09, 2022

One of the most powerful tools you have as a REALTOR® fits in the palm of your hand, and resides in purse, briefcase, or pocket. It’s your smartphone, and for most people, it’s an iPhone. This device allows you to communicate, interact, organize, and literally become your own media company. From social media apps to photography and video, not to mention your email, planner, CRM, and more, you can have your entire business at your fingertips. However, even with this powerful resource at your disposal, it only works as well as you know how to work it. Here are some iPhone tips and tricks that can save you time and make you more productive.

 

Utilize AirDrop

AirDrop is a handy feature that makes sharing information, documents, photos, and more very easy. Instead of texting or emailing a large attachment, you can transfer those items in seconds directly to a client or colleague’s phone. Whatever it is you’d like to share, simply select the share button (it’s a square with an arrow pointing up) at the bottom of the screen, and press the AirDrop icon, then choose which contact you’d like to share the information with.


Drop Pins to Share Property Locations with Your Clients

Apple Maps on your iPhone makes it easier than ever to share a location. This is a great way to highlight a property and its surrounding attractions. You can even attach photos to your pins and share via AirDrop. Simply search for an address in Apple Maps and click on the information icon (an “i” with a circle around it) in the bottom right-hand corner and select “Drop a Pin.” Next, click on the pin to open a “location” page and click the share button; this will let you share the pin via text, email, or AirDrop.


Get Vertical and Horizontal Panoramic Shots

Panoramic photos are a great way to capture a property. However, these 180-degree photographs aren’t limited to a horizontal perspective. Vertical panoramic shots work very well for tall homes and rooms with high ceilings. Open the camera app on your phone and move the slider along the bottom of the screen to “pano.” For vertical panoramic photos, simply hold your phone sideways.


Hold the Screen to Control Focus & Exposure for Photos

Photography plays a huge role in your marketing, prospecting, and your client’s experience. The better photos you take and share, the more engaging you can become as a REALTOR®. While your iPhone takes great pictures, there are a few things you can do to make them even better. To combat poor lighting, shadows, and overexposure, you can hold the screen while in camera mode to control its focus and exposure. To do this you only need to tap the screen where you want the camera to focus and hold your finger there. A yellow box will appear to indicate the target of your photo.


Enable “Swipe” Typing for Texting & Emails

From the days of tapping 7 four times to get to the letter “S” to today where we are all thumbs, swiping can make you and even more adept texter. Your iPhone is capable of recognizing the word you are typing even if your finger never leaves the keyboard. Simply slide, or swipe, your finger from letter to letter and let your phone do the rest. This can be a much more efficient process for both long and short messages.


These are only a few things that your phone can do to help make your job a little easier. Take advantage of them to give your clients the service they deserve.

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From REALTOR® Magazine by Stacey Moncrieff Don’t talk about business as usual to this group: NAR’s culture transformation commissioners and new leadership are helping to usher in big changes for the nation’s largest real estate organization. When the National Association of REALTORS® named its Culture Transformation Commission—a group of more than 70 members; state and local association staff; and NAR staff selected through a collaborative process—the aim was to identify and break down impediments to being an inclusive, welcoming and respectful organization for all. NAR’s Leadership Team announced the Commission in October 2023 as an essential step in putting the organization on a new path forward. NAR continued down that path the following month with the appointment of Interim CEO Nykia Wright and again in December with the appointment of Chief Marketing & Communications Officer Suzanne Bouhia. In February, Wright engaged Karyn Detje to lead NAR’s human resources transformation. Along with the staff changes have come shifts in NAR leadership. Kevin Sears, a broker from Springfield, Mass., stepped into the presidency in January, making a commitment to help return the organization to stable ground, get back to the business of helping members succeed, and eliminate distractions from the job. Shortly after taking office, Sears announced that two former NAR presidents, Vince Malta and Sharon Millett, would fill vacancies in the 2024 NAR Leadership Team. Malta is a broker from San Francisco and was NAR’s 2020 president. Millett, a broker from Auburn, Maine, was NAR’s 1999 president. “The real story [of NAR] is progress,” Wright said in a letter to members in February, calling out the CTC’s role. The group’s recommendations, she said, will shape the association’s progress into the future. “We’ve reached out directly, and the overwhelming majority of our members have told us they trust in what we are doing to transform the organization,” Wright says. “We are not taking their trust lightly but are working every day to earn their continued confidence.” Under the new staff and member leadership, NAR is communicating more deliberately, sharpening its focus on the core mission of serving its members, and moving toward becoming a nimble organization. Four Areas of Focus Part of that comes with the delivery of the CTC’s recommendations, some of which are expected in the fall, according to Ryan Davis, NAR’s vice president of diversity, equity and inclusion. “This is a ripe opportunity for change,” says Davis, who serves as co-lead on the project. “While some of the work will likely spill over into 2025, we expect to see formal recommendations in November [at NAR NXT(link is external), Nov. 8–10, Boston].” Under the leadership of its tri-chairs, the CTC has completed two of four phases of its work—information and data gathering and aligning on priorities. In the information-gathering phase, commissioners heard from thousands of association members and staff via interviews, focus groups, open forums and informal conversations. In the second phase, they aligned the findings into four common themes and identified opportunities for culture transformation within each theme. Theme 1: Mission and Values Opportunities: Clearly define our real estate–driven mission; appreciate and understand the work that NAR staffers, members, and state and local association staff perform; set expectations around how members and staff treat one another; and embed change throughout NAR. Theme 2: Leadership Opportunities: Set clear expectations and standards for those who lead across NAR—members, state and local association staff, and NAR staff. Review the entire leadership process—from the selection, training and evaluation of senior staff to the election, appointment and training and expectations of member leaders. Theme 3: Governance Opportunities: Rethink the association’s governance structure, its focus, and how it operates to enable members and staff to do their best work. Theme 4: Compliance Opportunities: Provide a safe space for all and promote accountability. To guide the next two phases of the work—developing implementation plans and final review, adoption and implementation—the group recently engaged McKinley Advisors, a firm with deep roots and expertise in association management and transformation. Working in parallel with the CTC, a Policies and Procedures Task Force is creating recommendations to improve NAR’s policies, procedures, trainings and systems to prevent inappropriate member behavior, encourage reporting of alleged misconduct, and promote an environment of transparency and accountability. “Culture change takes time,” says Detje, who has led staff transformations within large organizations and is co-leading the project with Davis, “but I see an incredible commitment among the members and staff to make it happen. One thing I’ve found really remarkable is that, despite having been through an incredibly challenging 18 months, people are passionate about this organization and the work they do.” The commission continues to welcome feedback from members and association staff. Want to share your ideas on transforming the culture of NAR and the REALTOR® organization? Email culture@nar.realtor .
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Last week, NAR President Kevin Sears checked in from the NAR Broker Summit, where he learned new tools to strengthen his business alongside several hundred fellow brokers. Next stop, Washington, DC for the REALTORS® Legislative Meetings, where we’ll show Congress our grassroots strength in action. We encourage you to watch Kevin’s video here to learn more about what NAR is advocating for this year at RLM. As always, the overarching theme is increasing access to homeownership. This video is also in the video section of our website. Stay tuned for Kevin’s next update.
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