Social Skills Today's Real Estate Agents Need

LA REALTORS® • April 18, 2022

21 Social Skills Today's Real Estate Agents Need by Christy Murdock

If you’re new to real estate, here’s a quick how-to on getting up to speed socially with other agents. From client expectations to putting yourself out there, here’s what you should know.


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One of the interesting things about real estate is that it draws people from all sorts of backgrounds, from career-switchers with years of professional experience behind them to brand-new agents fresh out of high school or college. It truly is a democratic industry where people can bring their talents to the table and achieve success.


If you’re just getting into the industry, you may be a little nervous about what to expect and how to conduct yourself. If you’ve been in a different line of work, you may be wondering about the differences. If you’ve never really been part of a professional environment, you may be concerned about how to present yourself to both clients and colleagues.


If you’re younger, you may not have grown up with some of the strict etiquette do’s and don’ts that older agents and clients take for granted and fully expect. If, like everyone else, you’ve just spent a couple of years in sweatpants and have forgotten some of the niceties you used to do automatically, it may be time for a refresher.


While being yourself is job one, you want to make sure that you feel comfortable with others and that they feel comfortable with you. The good news is that etiquette and social skills aren’t just for tea parties and polo matches — they’re for everyday situations. Here are some guidelines to help you put your best foot forward.




  • Relationship-building

    It can be difficult to make connections with others, especially if you’re coming into an environment where you’re not immediately comfortable. If you’re a new agent, you may find it hard to connect with the more experienced agents. If you’re younger, you may find it hard to talk with older agents; if you’re a career-switcher, you may not feel at ease with your fellow newbies who may be several years younger than you.


    Building professional relationships comes down to being open-minded enough to have those early conversations and hope for the best. Maybe you’ll make some awkward small talk, but maybe you’ll find that you have a lot in common with that agent who, superficially, seems so different from you.


    It also means getting out of your head and putting yourself out there, despite your insecurities or butterflies. Coming into a new situation and hanging back because you feel awkward or afraid won’t do you any favors. Take the risk of being authentic. Show your enthusiasm, interest and eagerness. You’ll feel better and others will find it refreshing.


  • Professionalism

    You’ll find plenty of back-and-forth among real estate agents about how to present yourself. Some are big believers in flashy, upscale clothing and the coolest car on the block. Others believe in dressing similarly to your clients, or maybe just a notch above. 


    There are real estate agents who specialize in farm and land and spend most of their working life in jeans and boots. Others are luxury agents in upscale markets where only the finest designer fashion will do. Suit your dress and presentation to those you want to work with. If in doubt, talk to your broker or a trusted mentor about what constitutes professional dress in your market.


    Whether you’re meeting a client for the first time or coming into a new brokerage, the way you present yourself is about more than clothing labels. Follow these guidelines to make a great first impression:


    Be friendly and courteous with those you meet. Real estate agents generally have a reputation for being outgoing and extroverted; it’s not a requirement for the job, but it helps. If you’re a little quieter, make the effort to smile a lot and brush up on your small talk.


    • Many younger people are not used to making eye contact, having grown up communicating more through screens than face-to-face. When you’re talking to someone new, make an effort to make eye contact and to look at the person you’re speaking to.


    Whatever your style of dress, make it neat, clean and well-tailored. Don’t wear sloppy or ill-fitting clothes, and purchase a steamer (if you don’t already have one) to get out wrinkles.


    Keep your car in good repair; wash it and clean out the interior on a regular basis. You never know when you may be called upon to drive a client to a showing or to take a colleague to lunch. You don’t have to have a fancy car when you’re starting out, but you can keep your current car looking nice.


    Consider upgrading your backpack for a nicer purse, briefcase or workbag. It will help you look pulled together and a bit more professional. You don’t have to pay a lot for a good quality workbag and you don’t need to carry an uber-expensive purse. Just find something that is tailored and looks grown-up.


  • Be mindful of professional behavior with clients and colleagues

    Different brokerages have different customs. Real estate, as an industry, is known for its outgoing, gregarious agents and sometimes party-hard lifestyle. While you may want to join in at happy hour or social occasions, keep it cute and classy and don’t overindulge. 

    Mind what you say and don’t let yourself get carried away by a feeling of friendship or kinship with clients or colleagues. Don’t gossip, tell secrets or let your mouth “write a check that you can’t afford to cash.” Remember, you’re at work – even when it feels social, even when it feels like everybody’s kumbaya. 


  • Mind your manners

    Keep in mind some of those basic manners you learned back in kindergarten:


    • Say please and thank you.

    • You get what you get and you don’t throw a fit.

    • Clean up, clean up, everybody do your share.

    • If you don’t have anything nice to say, don’t say anything at all.

    • Listen twice as much as you speak.

    • Use your good table manners.

    • When someone does something nice for you, write a thank you note the next day.


  • Communication

    Communication is not just about how you communicate, but when. One of the most common complaints you’ll hear about real estate agents – from both other agents and from clients – is that they don’t communicate enough. The first rule of thumb? Prioritize communication: Return calls, text messages and emails promptly or bring on support staff to help you do so.

    Here’s how to keep both clients and colleagues happy with the quality of your communication:


    Client communication


    Create a schedule for client communication and follow-up – and let your clients know when they can expect to hear from you. Even if you don’t have anything new to communicate, touch base to say hello and answer any questions they may have.


    Maintain a written record of verbal communication, both to cover yourself and to ensure that everyone’s on the same page. If you discuss something with your clients on the phone or in person, follow up with an email recapping your conversation.


    • Talk to clients about their preferred method of communication and strive to honor their preference for most of your interactions. 


    • However, be aware that some information is more easily communicated through other channels. For example, while a client may prefer texting, a complex or upsetting conversation might be better over the phone.


    Colleague communication


    Be cordial when reaching out to colleagues, even if they’re on the other side of a negotiation. Remember, while you may only work with the client once, you’ll spend decades working with that local agent.


    Don’t take a heated negotiation personally or hold a grudge over an offer that didn’t go your way. You’ll need to work with other agents in your area again and again, so stay calm, carry on and endeavor to maintain a good relationship with everyone in your market and beyond.


    Be someone other agents want to work with. Be competent and communicative. Submit offers that are neat and provide a cover letter email that outlines the main points. Provide helpful feedback when requested. Follow up with a thank-you after you work with an agent. You never know when your good manners will come back to help you down the road.




  • Master nonverbal communication

    There are some people who can keep their views to themselves and others who show every fleeting thought on their faces. As a real estate professional, you will be privy to all kinds of facts about clients, colleagues and properties.

    You may walk into a house and hate the paint color; don’t let it show on your face. You may be listening to a client talk about their desire for a feature you loathe; don’t roll your eyes. You may be in a negotiation where the other agent just gave away a valuable piece of information; don’t let your eyes light up or raise your eyebrows.


    Remember the old saying: You want to be a swan — serene and still on the surface but paddling like mad underneath. 


By Louisiana REALTORS® June 1, 2026
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By Louisiana REALTORS® May 29, 2026
Louisiana REALTORS® closed out Week 12 of the 2026 Regular Session in the final push toward sine die, with several priority bills either crossing the finish line, landing on the Governor’s desk, or moving through the last major stage of session. The headline for the association is a major win on HB 468 by Rep. Troy Hebert, the residential wholesaling bill, which cleared conference committee with the fixes Louisiana REALTORS® was seeking and was scheduled for final House action on May 29. With the constitutional deadline for third reading and final passage falling on Friday, May 29, and sine die adjournment set for Monday, June 1, the last hours of session became decisive for the remaining bills still in motion. The lead priority remained HB 468 , which is the flagship Louisiana REALTORS® package bill on residential wholesaling. After the House rejected Senate amendments 91-0 on May 20, the bill moved into conference committee rather than dying. House conferees were named as Rep. Troy Hebert, Rep. Phillip Deshotel, and Rep. Jacob Landry, while Senate conferees were named as Sen. Miller, Sen. Allain, and Sen. Connick. The conference committee report was received by both chambers on May 27, and the bill was then scheduled for final House action on May 29. This remains one of the most important bills of the session for the real estate industry because it creates a clearer regulatory framework for residential wholesaling, strengthens consumer protections, and gives the Louisiana Real Estate Commission enforcement authority over the practice. The session also produced a strong slate of enacted real estate, housing, and property-management wins. HB 1027 , the appraiser liability bill, was signed by the Governor as Act No. 187 on May 15 and becomes effective August 1, 2026. HB 292 , dealing with security deposits, was signed as Act No. 63 on May 11 and also becomes effective August 1, 2026. HB 297, expanding lease termination protections for stalking and cyberstalking victims, was signed as Act No. 64 on May 11. HB 300 , dealing with appraisal thresholds for bank-owned property, was signed as Act No. 149 on May 15. Taken together, these measures represent meaningful wins for appraisal certainty, leasing, property management, and transaction stability. Several additional REALTOR®-relevant measures cleared the Legislature and moved to the Governor’s desk by the close of Week 12. HB 1166 by Rep. Kim Carver, the vacant residential property disclosure bill, passed the Senate 38-0 on May 25 and was sent to the Governor on May 27. This is one of the most important real estate bills of the session because it closes an existing gap in Louisiana law for vacant residential properties and should help reduce late-stage surprises involving condition issues, access, utility status, and other material facts that can derail transactions. HB 1187 , dealing with Louisiana Citizens emergency assessments, was sent to the Governor on May 26 and remains an important insurance-affordability measure for homeowners across the state. HB 217 , the optional blight rehabilitation tax exemption bill, was sent to the Governor on May 21 and, together with HB 214 , strengthens the redevelopment toolkit for returning derelict property to commerce. On the constitutional amendment side, Louisiana REALTORS® also saw meaningful progress on broader property-tax and redevelopment issues. HB 214 , authorizing a property tax exemption for rehabilitated blighted or derelict properties, became Act No. 272 and was sent to the Secretary of State for placement on the ballot. SB 180, allowing the surviving spouse of a deceased veteran with a service-connected disability to transfer an expanded property tax exemption, became Act No. 39 and was likewise sent to the Secretary of State for ballot placement. These measures remain relevant to neighborhood revitalization, property-tax fairness, and broader housing stability across Louisiana. Insurance and mitigation policy continued to matter through the final days of session. HB 759 , relating to fortified roof endorsement offers, remained alive on the Senate floor subject to call and needed final Senate passage by the May 29 deadline to survive. That bill remained important because fortified roof policy sits directly at the intersection of mitigation, homeowner resilience, and insurance affordability. At the same time, slower-moving insurance measures such as HB 408 on non-renewal protections for homeowners who timely mitigate and HB 1210 on pre-suit claim review for residential property insurance did not advance this session, but both remain relevant to the longer-term insurance affordability discussion. Week 12 also highlighted the value of Louisiana REALTORS®’s defensive work. HB 617, the hidden-fees bill, stalled in Senate Commerce and effectively ran out of time. That was a meaningful defensive win, as the concern throughout was that broad fee-disclosure language could have unfairly placed liability on real estate professionals for charges they do not control, including fees set by lenders, title companies, insurers, government entities, and other third parties. HB 472 , the rent stabilization bill, remained dead after being involuntarily deferred, which is another meaningful win from a property-rights and housing-supply standpoint, though similar language always remains worth watching late in session. HB 750, dealing with automatic renewal contracts, remained alive on the Senate floor subject to call and continued to require defensive monitoring so that broad subscription language would not bleed into leases, property management agreements, association dues, or nonprofit and association activity. The broader civil justice and cost environment also remained part of the policy picture, even where bills stalled. HB 437 , dealing with expert witness fees, and HB 1089 , dealing with CARE Accounts, both passed the House but stalled in Senate Judiciary A. While they did not advance this session, they remain part of the larger conversation around litigation costs, insurance affordability, and the long-term cost structure affecting property owners, housing providers, and small businesses. The bottom line for the 2026 session is that it was a strong one for Louisiana REALTORS®. The association’s flagship wholesaling bill, HB 468 , cleared conference committee with the fixes we wanted and moved to final House action. Four major REALTOR®-relevant bills were already enacted into law: HB 1027, HB 292, HB 297, and HB 300 . Two property-tax constitutional amendments, HB 214 and SB 180 , are headed to the ballot. Three additional bills, HB 1166, HB 1187, and HB 217 , reached the Governor’s desk. On defense, rent stabilization was stopped, the hidden-fees bill stalled, and problematic consumer language in other measures was monitored closely through the final days of session. Louisiana REALTORS® remained engaged through the end on every issue affecting real estate transactions, mortgages and lending, insurance affordability, property management, private property rights, blight and redevelopment, property taxes, and housing supply across Louisiana.
By Louisiana REALTORS® May 27, 2026
From the Louisiana Department of Insurance: During a press conference today with Governor Jeff Landry, Insurance Commissioner Tim Temple announced that registration for the next round of the Louisiana Fortify Homes Program (LFHP) will open at 8 a.m. on Monday, June 1, and will include 3,000 grants. The registration period for this lottery will be open for three weeks, closing at 5 p.m. on Friday, June 19.  During the press conference, Gov. Landry signed HB 1187 by Rep. Paul Sawyer, which will allow Louisiana Citizens Property Insurance Corporation to transfer $50 million in additional Katrina bond assessment funds to the LFHP. Combined with the $30 million in funding the program will receive through taxes and fees on insurance entities, the LFHP will receive a total of $80 million this year. “By lowering overall losses, we can reduce insurance and reinsurance costs, draw more insurers into the market, motivate existing companies to write additional policies and lower insurance premiums,” said Commissioner Temple. “That is exactly what the Louisiana Fortify Homes Program is designed to do.” The list of coastal parishes that are eligible to participate is expanding to include Acadia, Jefferson Davis and Lafayette parishes. Additionally, homeowners who live in the portions of Ascension, Calcasieu, Iberia, Livingston, St. Martin, St. Tammany, Tangipahoa and Vermilion parishes that were previously not included in the program will now be eligible to participate. A map showing the full list of eligible parishes is available on FortifyHomes.La.Gov . “Louisiana is the fastest growing state in the country for Fortified roofs, and that growth is not by accident—it is the result of strong support from Governor Landry and legislators like Chairman Talbot, Chairman Firment and Representative Sawyer, targeted program design, and a clear recognition that strengthening homes is one of the most effective ways to reduce insurance losses,” said Commissioner Temple. “At the end of the day, this program is about more than just roofs. It is about protecting families, it is about strengthening communities, and it is about putting Louisiana in a stronger position—both physically and economically—to face the challenges ahead.” To participate in the lottery, homeowners must register during the June registration period. Homeowners who registered for a previous round but were not selected must register again to participate. People who register on the last day of the registration period have the same chance of being selected as those who register on the first day, so there is no need to rush to register as soon as the period opens. When registering, homeowners will need to upload their homestead exemption, insurance policy declarations page that includes wind coverage, and flood insurance declarations page if the residence is in a flood zone. Homeowners who need assistance obtaining a copy of their homestead exemption should contact their parish tax assessor. Homeowners can contact their homeowners and flood insurance companies or agents for a copy of their policy declarations page. Homeowners are required to create a profile in the LFHP system before registering for the lottery and may do so by visiting the LFHP website and clicking the Login button. Homeowners who previously created a profile may use the same one for this and future rounds. Once the lottery registration period closes, the LFHP will randomly select 3,000 participants and send email notifications to registrants about whether they were selected to participate. These selection notices will be sent via email beginning on Monday, June 22. There are several program requirements that homeowners should be aware of before registering. Those interested in the program are encouraged to review eligibility information and frequently asked questions at FortifyHomes.La.Gov to determine whether their home meets the requirements for the program. If selected to participate in the grant program, homeowners will be financially responsible for having the home evaluated by a FORTIFIED-certified Evaluator as well as costs for the roof upgrade including permits, inspections and construction costs beyond the amount of the grant The LFHP provides grants of up to $10,000 for homeowners to upgrade their roofs to standards set by the Insurance Institute for Business & Home Safety. The program helps Louisiana homeowners strengthen their roofs to better withstand hurricane-force winds.
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