3 REALTOR® Marketing Tips for the Holiday Season

3 REALTOR® Marketing Tips for the Holiday Season

The holiday season offers some unique opportunities to staying present in the minds of your clients and prospects.  Here are a few tips that you can use to enhance your marketing over the holiday months and keep your pipeline of referrals flowing into the new year.

Prospecting Tips for the Holiday Season

Prospecting Tips for the Holiday Season

The holiday season is a busy time of the year.  Between traveling, parties, shopping, and spending time with friends and family; it’s easy to put some day-to-day tasks on the backburner for a little while. 

Online Safety Tips for REALTORS®

Online Safety Tips for REALTORS®

Technology is changing the way we do just about everything in our lives, especially from a business perspective.  The convenience of the connectivity that the internet provides makes our professional performance more efficient, agile, and thorough; but it’s not without its risks.  With more and more prospecting, organization, and transactional operations moving in a digital direction, it is very important to be aware of online dangers, and how to avoid them.  Here are a few tips to keep you and your clients safe.

3 Safety Concepts All REALTORS® Should Know

3 Safety Concepts All REALTORS® Should Know

Some of things that make being a REALTOR® a rewarding, fulfilling career, are also some of the things that pose potential safety risks.  Meeting new people and visiting new places are all major parts of the job, and being prepared for these situations is vital, not only to your professional success, but to your personal well-being.  There are three concepts that can help to keep you safe in any scenario. 

Safety Statistics for REALTORS®

Safety Statistics for REALTORS®

Knowledge, awareness, and empowerment are the key components of safety for every REALTOR®, and that is why the National Association of REALTORS®, NAR, conducts their Member Safety Report each year.  Here are some interesting results from the past year.

How to Stand Out as a REALTOR®

How to Stand Out as a REALTOR®

As a REALTOR®, whether you’ve been in the industry for years, or are just beginning, getting your name, and your clients’ property noticed can be as challenging as it is vital.  Here are a few ways you can stand out as a REALTOR®.

Career Development Week Courses

Career development opportunities can come in many forms and from a variety of different perspectives.  This is especially true when it comes to growing your career as a REALTOR(r).  The countless moving parts and interactions means that there are always new things to learn, experiences to share, and chances to grow. 

A Home Closing Checklist

A Home Closing Checklist

On the long and exciting journey to home ownership there are a lot of things to do.  From finding that perfect house in the perfect location for schools, commuting, and other conveniences, to envisioning how you’ll decorate, renovate, and enjoy your new place it can seem like quite a long time, but there is a finish line; the closing. 

The REALTOR® Code of Ethics and Its Importance

The REALTOR® Code of Ethics and Its Importance

Every leading organization or group of professionals has a foundation that represents what they stand for.  Without these foundations the legacy, integrity, advantage, competitive difference, and drive toward continued improvement is nearly impossible to have.  For professional real estate agents, specifically REALTORS®, this foundation is the REALTOR’S® Code of Ethics.  But what exactly is the REALTOR’S® Code of Ethics, and why is it so important?

Owning Versus Renting: Which is Better and Why?

Owning Versus Renting: Which is Better and Why?

While renting has some benefits in terms of ease and access, there is a reason why home ownership is big part of the American dream.  Here are a few reasons why owning your home is better than renting it.

Home Buying Trends: What to Know About Millennials

Home Buying Trends: What to Know About Millennials

Generational changes influence just about every aspect of any market.  From the way that information is consumed, to style preferences and beyond.  This fact is evident in the growth of Millennial home buyers.  A Millennial is anyone born between 1981 and 1996; making the youngest of this generation 22 in 2018.  For the fifth consecutive year, this generation is the largest and most active group of home buyers in the United States.  36% of home buyers fall into the age range, with 65% of them being first-time home buyers.  The opportunity for REALTORS® to leverage this emerging population is great.  Here are a few trends that can help you understand and market to these prospective clients.

Is a Smart Home a Smart Way to Sell Your Home?

Is a Smart Home a Smart Way to Sell Your Home?

We are more connected than ever before.  Our phones keep us updated on the latest news, weather, scores, and social happenings.  Our cars can give us diagnostic updates when connected to Wi-Fi.  And now our homes have evolved from simply shelter to “smart”.  Turning on appliances and turning off lights with your voice via different devices; monitoring every inch and ounce of energy your home has and uses from anywhere in the world; these abilities are becoming more important, not only for homeowners, but for home buyers as well. 

Money and Miles: Why REALTORS® Should Record Their Mileage

Money and Miles: Why REALTORS® Should Record Their Mileage

Commuting from showings to closings to open houses can take a toll on your odometer.  While your vehicle is one of your most important resources as a REALTOR®, it can also be convenient come tax time.  Did you know that the mileage deduction for 2018 is 54.5 cents per mile?  Now a couple of quarters each mile may not sound like much, but it can really add up.  Let’s assume you drive 50 miles a day on average, five days a week, 48 weeks a year.  You’re looking at approximately $6,500 that can be deducted from your taxable income.  If you aren’t recording your mileage for tax purposes, you are literally leaving money on the table, or road.

4 Tax Deductions Every Home Seller Needs to Know About

4 Tax Deductions Every Home Seller Needs to Know About

April is known for a lot of different things; spring time, showers, baseball, and taxes.  While the latter is the least pleasant of those three, if you sold your house last year, or are planning to sell it this year, you could have a few extra deductions to make, which could make tax season a little brighter.  Here are four tax deductions that every home seller should be aware of.

Get More Out of Your Day: 3 Time Saving Tips for REALTORS®

Get More Out of Your Day: 3 Time Saving Tips for REALTORS®

There are 24 hours in a day.  While that may sound like a lot, once we begin those hours fly by.  As a REALTOR® each day is filled with generating leads, following up with potential clients, handling the many moving parts of your current transactions, and of course the countless other duties and responsibilities that never fail to pop up.  Keeping all of these balls in the air can be quite the challenge, not to mention all of life’s other aspects that don’t fall under the real estate umbrella.  However with a few scheduling and routine tips and tricks, you can not only streamline your day, but even have a few minutes left over.

3 Ways to Earn More Referrals

3 Ways to Earn More Referrals

The highly competitive world of real estate sales means that you need any competitive advantage that’s available.  A great place to start is with your current and former happy clients.  When they refer their friends and family, it makes it easier to keep your pipeline flowing.  Here are a few tips to earn more referrals.

50 Years of the Fair Housing Act

50 Years of the Fair Housing Act

Five decades ago Title VII of the Civil Rights Act was signed into law.  This final piece of civil rights legislation prohibits the discrimination in the sale and rental of residential housing.  The goal of this act was to end the decades-long problem of discrimination based on race, sex, age, disability, and several other personal characteristics when it comes to access to housing. 

Spring Market Tips for Homebuyers and Sellers

Spring Market Tips for Homebuyers and Sellers

Spring has arrived.  And, after a colder, snowier, and icier than normal winter across Louisiana, the temperature isn’t the only thing that’s heating up.  The real estate market is ramping up for home buyers and sellers alike.  Here are a few things to help navigate the spring market whether you are buying or selling your home.

Selling Your Home?  Be Ready to Spring into Spring

Selling Your Home? Be Ready to Spring into Spring

Warm temperatures and sunshine aside, this is the time of the year when prospective homebuyers come out of hibernation.  If you are planning on selling your home, this is the time of the year to make sure it is ready to be shown, and ready to shine.  Here are 5 tips for preparing your home for a spring sale.