The Invaluable Role of Realtors: Educating, Preparing, and Showing Properties to Home Buyers

Louisiana REALTORS® • January 12, 2024

In the intricate real estate world, a REALTOR’S® role goes far beyond simply handling property transactions. REALTORS® are crucial in educating, preparing, and showing properties to new home buyers, ensuring a seamless and informed home-buying experience. Here is how the extensive support and guidance of a REALTOR can help prospective homeowners.

 

Working Relationship and Ethical Standards

REALTORS® operate within a framework defined by state laws, the REALTORS® Code of Ethics, and their broker's business policies. This establishes a professional and ethical foundation, guaranteeing the buyer's interests are prioritized. The adherence to Federal and State Fair Housing laws further ensures equal opportunities for all buyers, reinforcing the REALTOR®’S commitment to fairness and integrity.

 

Confidentiality and Transparency

One of the biggest concerns for home buyers is the confidentiality of their personal information. REALTORS® assure their clients that their data is handled carefully and remains confidential throughout the home buying process.

 

Neighborhood Information and Safety

REALTORS® lead buyers through important aspects such as checking crime statistics and other neighborhood-related information. By providing resources and information on municipal services, schools, and any potential negative aspects, REALTORS® empower buyers to make informed decisions about their future home and community.


Buyer Preparation

REALTORS® assist homebuyers in understanding the timeline for house hunting, mortgage approval, and closing. They provide:

  • Insights into the local market dynamics.
  • Showcasing statistics on list price percentages.
  • Popular home features.
  • Average days on the market.


Educating buyers on potential out-of-pocket costs and assisting in analyzing loan estimates ensures that clients are financially prepared.


Navigating the Market

Understanding the intricacies of the real estate market is one of a REALTOR’S® biggest strengths. From explaining the dangers of relying solely on price per square foot to introducing concepts like absorption rate and listing months of market inventory, they are equipped to help buyers make informed decisions.

 

Property Showings

REALTORS® go above and beyond to schedule showings promptly and provide access to all listed properties through their local MLS broker marketplaces. This proactive approach involves collaborating with buyers on properties sourced through various channels, including networking with other agents and researching unlisted properties.

 

The dynamic role of REALTORS® in educating, preparing, and showing properties to new home buyers is invaluable. Their commitment to ethical standards, confidentiality, and market expertise sets the stage for a successful and informed home-buying journey.

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Consumer Guide Update: Thinking of Selling? 7 Factors to Consider

By Louisiana REALTORS® • January 23, 2026
NAR is pleased to share the latest consumer guide offering homeowners factors to consider when deciding whether to sell their home. The guide includes seven discussion points to help potential sellers think through the decision with the help of a real estate professional who’s a REALTOR®. As a reminder, all guides in this series are available for download—in both English and Spanish—on facts.realtor . Please allow up to two weeks for the Spanish version of the latest resource to be translated and uploaded. For ease of reference, below is a list of the most recent guides: NEW: Thinking of Selling? 7 Factors to Consider How to Make Your Home More Energy Efficient Can’t Pay Your Mortgage? You Have Options 8 Tips for Selling Your Home in Winter Hiring a Remodeling Contractor Real Estate Contract Contingencies Thank you for your continued engagement with the “Consumer Guide” series and for sharing the resources with prospective clients to ensure they have the information they need to find success in their home buying or selling journey. Remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. Be on the lookout for the next consumer guide, which will look at factors to consider when deciding whether to purchase real estate as an investment.
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