- A registered collective membership mark that identifies a real
estate professional who is a member of the National Association
of REALTORS® and subscribes to its strict Code of Ethics.
When you tell someone
you're a REALTOR®, you're saying you are well informed about
the real estate business, you're a member of the largest trade
association in the United States, and you subscribe to a strict
Code of Ethics.
It's one word that
means a lot--and it's important to keep it that way. Why? The
term REALTOR® is the one universal way members can distinguish
themselves from others in the real estate profession. If your
board accomplishes something good for the community, for example,
you can share in the goodwill that generates by using the term
REALTOR® to identify yourself as a member.
Every time someone
uses the term REALTOR® incorrectly, it allows the public to
think the term describes anyone with a job in real estate, thus
diminishing the word's ability to help you stand out. Here are
some rules to help you protect your membership marks.
Rules of general use
The terms REALTOR®,
REALTORS®, REALTOR-Associate®, and the block "R"
logo should be used only when talking about members of NAR. The
terms refer to membership, not the jobs real estate licensees
perform. So when you're asked what you do for a living, you should
describe your profession by saying you're a real estate broker
or salesperson. Then use the term REALTOR® to indicate you're
also a member of NAR and committed to a strict Code of Ethics.
Other important rules:
Never use descriptive
words to modify the term REALTOR®.
Incorrect: "full-time REALTOR®"
set the term REALTOR® in all uppercase letters with the federal
registration symbol, ®. When that format is impossible or
impractical, all uppercase letters alone or an uppercase R followed
by lowercase letters and the registration symbol are also acceptable.
Incorrect: realtor; Acceptable: REALTOR,
REALTOR®; Correct: REALTOR®
want to use the term REALTOR® as part of their company name.
Two main rules govern this use:
1) REALTOR® may be used with a company name but may not be
part of the name.
2) REALTOR® must be separated from the company name by some
form of punctuation, even when they appear on separate lines.
Incorrect: ABC REALTORS®; Correct: ABC
Real Estate, REALTORS® or ABC, REALTORS®
For Internet usage, keep in mind the following rules:
1) As always, when used as part of a domain name or Internet address,
the term REALTOR® must refer to a member or a member's company.
2) Just as in printed materials, the term REALTOR® may not
be used with descriptive words or phrases or used to describe
another word or phrase.
Incorrect: numberonerealtor.com, chicagorealtors.org,
3) For domain names and Internet addresses only, the term REALTOR®
may appear in lowercase letters and doesn't have to be separated
from the member's name or company name by punctuation.
Correct: johndoerealtor.com and firstname.lastname@example.org
Protection of the
REALTOR® membership marks depends on you. With proper use,
the marks grow in value as they become more firmly connected in
the public mind with quality and professionalism.
For more info, see
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